Braunwald is discontinuing its ski operations following several years of financial deficits, according to Sportbahnen Braunwald AG. The decision marks a shift in the region’s winter strategy, moving away from traditional skiing toward snow-independent activities and expanded sledding tracks to address recent losses.
Why is the ski operation being discontinued?
Richard Bolt, the Chairman of the Board for Sportbahnen Braunwald AG, stated that “pure ski operations” have resulted in deficits during recent winters. To stabilize the business, the company intends to diversify its winter offerings.
“Wir möchten die Schlittelpiste ausbauen und unser Angebot im Winter unter anderem mit der Zipline auch schneeunabhängig gestalten.”
How will the decision impact local businesses?
At the Hotel Cristal, located by the middle station of the Gruppenumlaufbahn, hostess Ursina Kappeler reported that regular guests are currently canceling their bookings. Kappeler described the news as having "overwhelmed" her and noted that the change poses an "existential question" for the hotel's winter future.
Kappeler expects the hotel to face high losses next winter as the traditional midday rush of skiers disappears. She noted that guest behavior is also shifting, with winter stays moving from the traditional week-long format to shorter, one- or two-night visits similar to summer patterns.
In contrast, the newly opened four-star Panoramahotel does not expect significant losses. Host Urs Brotschi stated that the hotel operates on a year-round concept designed to be snow-independent. To bridge the two-and-a-half to three months without skiing, the hotel plans to target winter hikers, snowshoers, and ski tourers.
Did You Know? The Hotel Cristal is situated directly at the middle station of the Gruppenumlaufbahn.
What happens to après-ski in Braunwald?
The Fuchsgadä après-ski bar will continue to operate through the 26/27 season. Beat Elmer, President of the Fuchsgadä Braunwald association, confirmed that the bar intends to carry out its planned winter events as circumstances allow.
The association plans to conduct a location assessment in the near future. This process will be used to adjust opening hours for the 26/27 season to better align with guest requirements.
Frequently Asked Questions
Why is the ski operation in Braunwald being stopped?
According to Richard Bolt, Chairman of the Board for Sportbahnen Braunwald AG, the decision was made because pure ski operations brought only deficits in recent winters.
What activities will replace skiing in the winter?
The company plans to expand sledding tracks and introduce snow-independent options, such as a zipline.
Will the Fuchsgadä bar remain open?
Yes, the bar will remain open for the 26/27 season, though it will adjust its opening hours based on a future assessment of guest needs.
How should mountain resorts adapt to changing winter tourism trends?
