The Build-A-Baddie immersive shopping event drew hundreds of attendees to the Bronx on July 11 and 12, creating a platform for female entrepreneurs to showcase their products. Founded by Olivia Glowacka, the initiative emerged from her experience with the Jersey Creators Market, which she noted was primarily dominated by male-owned brands.
Expanding the Bronx Market for Female Entrepreneurs
Glowacka originally launched Build-A-Baddie in New Jersey, but the event moved to the Bronx after encouragement from her friend, Bella Almanzar. The Bronx debut proved to be the most viral iteration of the event to date. According to Glowacka, high demand led to the decision to add a second date after tickets nearly sold out in 10 days. The event hosted approximately 35 vendors each day, selected from a pool of nearly 200 applicants.
For many participants, the event provided a necessary space for community. “I’m very proud of being here, and that’s why we just want to create a space where other people can feel that same way,” Almanzar said. Tianna Osbourne, owner of the brand Bournestar, noted the importance of supporting local businesses in the borough, adding, “I feel this is the last affordable borough left in New York City.”
Event Offerings and Vendor Engagement
The event featured a diverse range of goods, including books, art prints, clothing, accessories, and food. Beyond retail, attendees participated in dance workshops and accessed free headshots. Glowacka also implemented a VIP gifting suite to provide attendees with product access typically reserved for influencers.
Vendors reported positive experiences with the format. Caroline Gonzalez, owner of LemonBalm Handmade, spent two months preparing for her first-ever vending experience. Meanwhile, Nicole, the owner of next.sett, highlighted the value of repeat customers, noting that seeing attendees return with items purchased at previous markets remains a highlight of the experience. Shy, owner of the Case File Club, stated that despite initial uncertainty regarding the market, the environment was “very easy” and “enjoyable.”
Future Prospects for Build-A-Baddie
The positive reception from local residents and business owners, such as Ashley Sampson, who attended to support a Bronx event, indicates a strong foundation for future pop-ups.
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