Canada is set to make its debut at the Eurovision Song Contest in 2027 following a decision by the European Broadcasting Union (EBU) to grant the Canadian public broadcaster CBC full membership. As national selection discussions begin, Bulgarian-born artist NIIVA has expressed a desire to represent Canada on the Eurovision stage in Burgas.
Canada’s Entry Into Eurovision 2027
The EBU officially announced that Canada will participate in the upcoming 2027 song contest hosted in Bulgaria, a milestone achieved after CBC secured full EBU membership. Canada has maintained associate member status since 1950, collaborating across journalism and media standards. While the EBU has not yet detailed hosting protocols should a North American nation win, this move marks the first debuting nation since Australia’s temporary invitation in 2015.
Canadian artists have previously flown flags for other nations—including Celine Dion for Switzerland in 1988 and La Zarra for France in 2023. Canada now joins the lineup for the 71st edition of the contest, which heads to Bulgaria following the victory of Dara and “Bangaranga.”
NIIVA Seeks to Represent Canada in Burgas
Born Gabriela Genova in Dimitrovград in 1993, pop and R&B artist NIIVA has expressed a desire to represent Canada at the 2027 contest in her birth country. According to Wiwi Bloggs, the singer stated in an interview, “Would I represent the country that gave my family our second life, in the country that gave us the first?”
NIIVA broke onto the international scene in 2022 with her single “Friends,” which climbed to No. 13 on Billboard’s radio airplay chart and earned her iHeartRadio’s “Future Star” award. Beyond her solo work, she is the author of the global streaming hit “Black Mamba” for the group aespa, accumulating over 321.6 million streams.
Did you know? NIIVA’s breakthrough single “Friends” was inspired by the nerve-wracking transition of falling in love with a best friend, shifting the trajectory of her music career.
Frequently Asked Questions
How is Canada eligible to compete in Eurovision?
Canada is eligible because its public broadcaster, CBC, became a full member of the European Broadcasting Union.
Where will Eurovision 2027 take place?
Eurovision 2027 will be hosted in Bulgaria, following the victory of Dara and “Bangaranga,” with the host city announcement expected from BNT.
Who is NIIVA?
NIIVA is a Dimitrovград-born, Canada-based pop and R&B artist known for hits like “Friends” and for writing aespa’s global hit “Black Mamba.”
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