Chipolo has released two limited-edition colorways for its rechargeable Loop Bluetooth tracker, “Deep Sunset” and “Morning Mist.” Developed in collaboration with the company’s user community, these new versions are currently available for purchase at $39 in the U.S. and €45 in Europe, maintaining the same pricing structure as standard models according to the manufacturer.
What are the new Chipolo Loop color options?
The latest additions to the Chipolo lineup, “Deep Sunset” and “Morning Mist,” are not entirely new color palettes but rather combinations of existing design elements. According to Chipolo, “Deep Sunset” pairs a navy blue tracker body with a honey-colored silicone loop, while “Morning Mist” features a mint green body accented by a navy blue silicone attachment. These designs emerged from direct feedback and collaboration with the brand’s community members, following the recent release of a specialized Mercedes-Benz edition.
Chipolo’s internal testing now confirms the Loop tracker’s battery life can reach up to one full year on a single charge. This exceeds the company’s initial estimate of six months, a discrepancy Chipolo attributes to the difference between controlled lab simulations and actual, real-world usage patterns observed by their staff.
How does the pricing and availability compare?
The limited-edition trackers are priced identically to the standard models, retailing at $39 or €45 per unit. Chipolo incentivizes bulk purchases through tiered discounts available on its official website, as well as Amazon US and Amazon.de. For instance, a two-pack is priced at $69/€79, while a four-pack costs $125/€145. A six-pack bundle is available for $175/€199, offering a significant reduction compared to the price of six individual units.
In contrast, the Mercedes-Benz edition of the Loop—which sports a matte black finish, a brushed metal loop, and official branding—does not currently qualify for these multi-unit discounts. While the Mercedes model maintains the same base price as the standard and limited-edition versions, buyers pay the full per-unit cost regardless of quantity.
Future trends in Bluetooth tracking hardware
The shift toward community-driven aesthetics and brand-specific partnerships, such as the Mercedes-Benz collaboration, indicates a maturation in the Bluetooth tracker market. As basic tracking functionality becomes commoditized, manufacturers are increasingly focusing on customization, sustainable battery life, and aesthetic integration to differentiate their products. The move toward rechargeable units like the Loop suggests a long-term industry pivot away from disposable button-cell batteries, favoring models that offer consistent, year-long performance cycles.
Frequently Asked Questions
- Are the new colors more expensive than standard models? No, Chipolo confirmed that “Deep Sunset” and “Morning Mist” retail at the same price as the standard Loop.
- Where can I buy the limited-edition trackers? They are available via the official Chipolo website, Amazon US, and Amazon.de.
- Does the Mercedes-Benz edition offer bulk discounts? No, the Mercedes-Benz edition is sold at a flat rate without the multi-unit discounts applied to other models.
- How long does the battery last? While initially estimated at six months, Chipolo now reports that real-world use supports up to one year per charge.
Are you looking for the perfect tracker for your gear? Share your thoughts on these new colorways in the comments below or subscribe to our newsletter for the latest updates on smart tracking technology.
