The iconic lighted sign from The Late Show with Stephen Colbert has been relocated from the Ed Sullivan Theater in New York to the WeHo Bistro in West Hollywood, California. Restaurant owner Jeff Douek purchased the 12-foot-by-8.5-foot sign for $102,100 at an April auction, with proceeds benefiting World Central Kitchen, according to social media statements released by the business.
How the Late Show Sign Reached West Hollywood
The transition of the sign from a television studio to a restaurant rooftop follows an auction held in April. Stephen Colbert introduced the item during a “Late Show Home Shopping” segment, appearing alongside guest Jon Stewart to solicit bids. According to the auction results, the sign attracted more than 170 bids before closing at a final price of $102,100.
The sign measures 12 feet wide, 8 feet 6 inches tall, and 9 inches deep. It was originally installed at the Ed Sullivan Theater in New York City.
What Is the Future of the Sign at WeHo Bistro?
Jeff Douek confirmed via the restaurant’s Instagram account that the sign will remain on the rooftop for approximately two weeks. Following this temporary display, the sign is scheduled to be mounted permanently on the restaurant wall. Douek stated that the decision to purchase the piece was driven by a desire to keep the memorabilia in a location where the public could continue to view and photograph it.
Why Memorabilia Preservation Matters
The relocation of the Late Show sign highlights a trend in hospitality where businesses acquire high-profile entertainment artifacts to serve as destination landmarks. By housing the sign, WeHo Bistro creates a point of interest for fans of the show, allowing them to engage with a piece of late-night television history in a casual, accessible environment. This contrasts with traditional museum acquisition, where items are often kept behind glass or in climate-controlled storage.
If you are planning to visit the sign, check the restaurant’s official social media channels for updates on the installation timeline, as the piece is currently transitioning from its temporary rooftop display to its permanent wall mounting.
Frequently Asked Questions
- Who bought the Late Show sign? Jeff Douek, the owner of WeHo Bistro, purchased the sign at auction.
- How much did the sign sell for? The final bid was $102,100.
- Where can I see the sign now? It is located at the WeHo Bistro in West Hollywood.
- Where did the proceeds go? The auction proceeds were donated to World Central Kitchen.
Have you visited the WeHo Bistro to see the sign yet? Share your photos with us in the comments below or subscribe to our weekly newsletter for more updates on entertainment and pop culture news.
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