DS Automobiles: The Future of French Premium in a Changing Automotive Landscape
DS Automobiles, the French premium brand under the Stellantis umbrella, is evolving. Their latest move? The introduction of the DS 4, or rather, the “Nº 4” as it’s now known, following a shift in nomenclature mirroring the DS 8. This change isn’t just about marketing; it signifies a refresh and, crucially, the arrival of an electric version.
A New Look and a Focus on Electrification
The “Nº 4” is essentially a refreshed version of the compact model launched in 2021. The design changes are most noticeable at the front, with daytime running lights that extend from the signature “V” shapes at the edges to the illuminated central logo. The grille features vertical blades that, through a special heat-stamping process, reflect light from other vehicles.
At the rear, a new typography accompanies the rebranding, and the chrome band that previously linked the taillights has been removed. The brand has generally reduced the amount of chrome on the body, with the exception of the trim around the windows.
Electrification Takes Center Stage
The biggest news? The addition of an all-electric version, the “E-Tense.” This is a significant move, reflecting the industry’s shift towards electric vehicles. The new “Nº 4” is poised to compete with other premium EV cars in the market.
Powertrain Options: A Balanced Approach
Alongside the electric offering, DS is continuing to offer a range of powertrain options to cater to diverse consumer needs. There is a mild hybrid with 145 horsepower, and an upgraded plug-in hybrid with 225 CV. The plug-in hybrid option is proving popular, accounting for a significant portion of DS 4 sales. A diesel version with 130 horsepower remains in the catalogue, demonstrating that DS is looking for a varied product offering.
Electric Performance and Charging
The electric Nº 4, or E-Tense, boasts a 213-horsepower motor on the front axle and a 58.3 kWh battery. The estimated range under the WLTP cycle is 450 kilometers (approximately 280 miles).
The car comes equipped with an 11 kW onboard charger and supports DC fast charging up to 120 kW. This allows for a charge from 20% to 80% in about 30 minutes, or adding 100 km (62 miles) of range in approximately 11 minutes at a fast-charging station.
Did you know? DS is incorporating features like battery preconditioning to optimize charging efficiency and a route planner for charging stations. The vehicles will also integrate ChatGPT and connected alerts, highlighting the blend of technology and luxury the brand is aiming for.
Enhanced Plug-in Hybrid
The plug-in hybrid version also sees upgrades, with extended electric range, reaching up to 81 km (50 miles). The battery capacity has been increased by 18% (14.6 kWh), and the electric motor now produces the equivalent of 125 CV (about 123 horsepower), a 15% increase. This plug-in hybrid also features a new seven-speed automatic transmission, replacing the previous eight-speed unit.
Positioning and Market Strategy
DS is aiming to reposition the “Nº 4” to be more competitive, particularly against German and increasingly, Chinese rivals. This involves streamlining the feature set, focusing on key elements that resonate with the target audience, and adjusting prices to improve its market positioning.
Pro tip: As the electric vehicle market grows, consider factors like charging infrastructure availability and the total cost of ownership (TCO) when choosing between electric, hybrid, or internal combustion engine vehicles.
Frequently Asked Questions (FAQ)
Q: What’s new with the DS “Nº 4”?
A: It’s a refreshed version of the DS 4, featuring design updates, a new electric variant (E-Tense), and upgraded plug-in hybrid options.
Q: What is the electric range of the DS “Nº 4” E-Tense?
A: The estimated range is 450 kilometers (approximately 280 miles) under the WLTP cycle.
Q: When will the DS “Nº 4” be available?
A: Orders will open in mid-June, with the first deliveries scheduled for September, and wider availability starting in October.
Q: What are the powertrain options?
A: The range includes an all-electric, mild hybrid, plug-in hybrid, and a diesel option.
Q: Does it have fast charging?
A: Yes, the electric version supports DC fast charging up to 120 kW, allowing for a quick charge.
If you’re interested in the future of the automotive market and the rise of electric vehicles, check out our article on the [future of electric vehicles](internal-link-to-ev-article). Stay updated with the latest trends by subscribing to our newsletter!
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