The Fitbit founders are launching a new screenless wearable called the Luffu Link, priced at $249.99 for pre-orders, designed specifically to help families and caregivers track health data and manage emergency communications, according to reporting by TechRadar.
Fitbit Founders Launch Luffu Link Wearable
Developers James Park and Eric Friedman have announced their first hardware product since founding the company Luffu earlier this year. According to TechRadar, the Luffu Link is an LTE-equipped, screenless health and fitness tracker available for pre-order at $249.99. The price is expected to increase to $299.99 when it officially rolls out in early 2027. The device comes in three colors: Halo Gold, Onyx Black, and Sterling Blue.
Unlike traditional fitness trackers focused on individual performance, the Luffu Link targets family-wide caregiving. Park told TechCrunch, as reported by TechRadar, that family caregivers spend an average of over 27 hours a week managing care. The device aims to reduce that logistical load by centralizing data.
Health Tracking and AI App Integration
The screenless wearable takes a different design approach than competitors like Whoop and the Google Fitbit Air, sporting a sleek, technical look rather than a standard focus band. According to TechRadar, the Luffu Link tracks sleep, activity, and heart rate, while omitting step-tracking. Users can also record medications, symptoms, and meals using voice input.
Pro Tip: The companion Luffu app uses background artificial intelligence to contextualize health metrics, map daily patterns, and identify potential health changes across family members.
Emergency Communication and Future Plans
Beyond data gathering, the Luffu Link features built-in GPS and LTE connectivity, functioning as a communication tool without requiring a separate mobile phone or a dedicated LTE carrier plan, according to TechRadar. Users can double-press the physical button on the device to alert trusted contacts in an emergency. For example, a user can state an emergency aloud—such as having fallen and hurt a leg—and members of the Luffu family network receive an immediate notification.
The Luffu Link marks the first step in a broader ecosystem planned by Park and Friedman. TechRadar notes that the company has already teased an upcoming home device designed to monitor well-being across multiple households, with further details expected later this year.
Frequently Asked Questions
What is the price of the Luffu Link?
The Luffu Link is available for pre-order at $249.99, and the price will rise to $299.99 when shipments begin in early 2027, according to TechRadar.

Does the Luffu Link require a separate cellular plan?
No, the device features built-in LTE and GPS capabilities that operate without requiring an additional LTE carrier plan, as reported by TechRadar.
What health metrics does the wearable track?
According to TechRadar, the Luffu Link tracks sleep, activity, and heart rate, while allowing users to log meals, symptoms, and medications using voice commands.
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