The Goodles mac-and-cheese brand, co-founded by actress and model Gal Gadot, has signed an agreement to be acquired by the Barilla Group, according to an announcement by the companies. Financial terms of the transaction were not disclosed, and the deal remains subject to regulatory approval.
Goodles Acquisition Details and Brand Operations
Gooder Foods launched the comfort food brand in October 2020. Gal Gadot, known for playing Wonder Woman in DC superhero films, founded the company alongside her husband, Jaron Varsano. The venture aimed to create a more nutritious alternative to standard macaroni and cheese products while keeping the traditional flavor profile.
Following the completion of the acquisition by the Italian pasta maker, Goodles will maintain its headquarters in Santa Cruz, California. According to the companies, the brand will continue to operate independently as a separate entity. Jen Zeszut, co-founder and CEO, will stay on to lead the 73-person workforce.
Leadership Perspectives on the Barilla Agreement
Guido Barilla, chairman of the Barilla Group, stated that his company monitored Goodles for a long period, noting the brand’s strength, product quality, and growth momentum. He added that interactions with the management team led by Zeszut highlighted a cohesive and forward-thinking organization.
According to Zeszut, more than 90% of the U.S. public has yet to taste Goodles products, leaving significant room for market expansion. Zeszut emphasized that the Barilla Group offers the international scale and manufacturing support necessary for global growth while allowing the brand to maintain decision-making independence and quality standards.
Frequently Asked Questions
Who founded Goodles?
Goodles was founded in October 2020 by actress Gal Gadot and her husband, Jaron Varsano.
Who is acquiring Goodles?
The Barilla Group, the world’s largest pasta company, has signed an agreement to acquire Goodles.
Will Goodles change its operations after the acquisition?
Goodles will maintain its headquarters in Santa Cruz, California, and operate independently as a separate brand led by CEO Jen Zeszut.
What are the financial terms of the deal?
Financial details of the acquisition were not disclosed by the companies.
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