Lithuanian television personality Gerda Žemaitė recently celebrated her 45th birthday with an experiential gift: a trip to the Greek island of Zakynthos.
The Rise of Experiential Gifting
After sharing her desire for "more trips, experiences, and impressions" with her followers, her inner circle responded by gifting her two separate travel opportunities: a weekend in Cyprus with friends and the surprise excursion to Zakynthos.

Travel Trends: Why Personalized Getaways Matter
Žemaitė noted that her friends and partner were able to plan these trips because they "listen" to her preferences.
Pro Tip: Planning the Perfect Travel Surprise
If you are looking to emulate this trend, consider these three steps for a successful surprise trip:
- Listen for cues: Pay attention to where the recipient mentions they would like to visit or the types of activities they express interest in.
- Coordinate with the inner circle: As seen with Žemaitė’s friends, group-funded or group-planned trips can lower the logistical burden and increase the social value of the gift.
- Keep the itinerary flexible: While planned activities like quad biking are exciting, ensure there is downtime to enjoy the scenery and local culture.
FAQ: Understanding Modern Travel Gifting
- Is travel gifting becoming more common for birthdays?
- Yes, as consumers increasingly value experiences over possessions, travel has become a high-demand gift for major life milestones.
- How can I ensure a surprise trip is successful?
- Focus on the recipient’s stated interests and ensure that the travel dates align with their schedule, similar to how Žemaitė’s friends coordinated a weekend in Cyprus.
- Why are experiential gifts considered more valuable?
- They provide lasting memories and strengthen social connections, which are often cited as key factors in long-term personal happiness.
Have you ever received a surprise trip as a gift, or do you prefer to plan your own adventures? Share your thoughts in the comments below or subscribe to our newsletter for more lifestyle trends and travel inspiration.
