A free, immersive pop-up experience celebrating the 20th anniversary of Hannah Montana is coming to New York City later this month. The event will allow fans to step inside a recreation of Hannah Montana’s famous glam closet.
A Trip Down Memory Lane
The pop-up, a collaboration between Disney and Maybelline New York, is timed to coincide with the premiere of the Hannah Montana 20th Anniversary Special on Disney+ and Hulu on March 24. The activation aims to recreate the iconic space where Miley Stewart transformed into the pop star Hannah Montana.
Visitors can explore interactive Maybelline beauty stations to recreate looks inspired by Hannah Montana’s signature style. A Polaroid photo station will as well be available to capture the experience.
Event Details
The New York pop-up will be held at The Atrium at Ideal Glass Studios, located at 9 West 8th Street in Greenwich Village, on March 28 and 29. Hours are 11am to 7pm on Saturday and 10am to 7pm on Sunday. Admission is free and open to the public on a first-come, first-served basis.
The original series, which followed teenager Miley Stewart’s double life as a pop star, was a major success for Disney Channel and helped launch Miley Cyrus to international fame. The upcoming anniversary special will feature Cyrus in conversation with podcast host Alex Cooper.
Frequently Asked Questions
What is the purpose of the pop-up?
The pop-up is a celebration of the 20th anniversary of Hannah Montana and the upcoming premiere of the Hannah Montana 20th Anniversary Special on Disney+ and Hulu.
Where and when will the pop-up take place?
The New York pop-up will take place on March 28 and 29, from 11am to 7pm on Saturday and 10am to 7pm on Sunday, at The Atrium at Ideal Glass Studios, located at 9 West 8th Street in Greenwich Village.
Is there a cost to attend the pop-up?
No, the pop-up is free to attend and open to the public. Entry is first-come, first-served.
Will revisiting this iconic series and its imagery resonate with fans old and new?
