Betula Technology AS is producing birch granulate for three artificial turf pitches per month. Operating out of Svadberg in Årdal, the company transitioned to two-shift production following its acquisition of the bankruptcy estate of Norfill AS. According to Are B. Arneson, the firm is seeing a growing order backlog just three months after operations began.
Why the industry is shifting toward organic infill
The move toward wood-based granules comes as the sports infrastructure industry seeks alternatives to traditional microplastic-based rubber infill. Environmental regulations are tightening globally regarding the release of microplastics from synthetic surfaces. By utilizing processed birch wood, manufacturers like Betula Technology offer a biodegradable substitute that aims to replicate the performance characteristics of rubber without the associated environmental footprint.
Artificial turf systems require specific infill materials to provide stability, shock absorption, and proper ball roll. While SBR rubber (made from recycled tires) has been the industry standard for decades, organic alternatives like wood, cork, and coconut husks are gaining traction as sustainable replacements.
What the production ramp-up means for local industry
The resumption of activities at the Svadberg facility signals a stabilization of the supply chain for regional sports clubs. After the bankruptcy of Norfill AS, there was uncertainty regarding the availability of specialized wood infill. The current two-shift production schedule indicates that Betula Technology has successfully integrated the existing manufacturing equipment and secured enough raw material to meet demand. Financial indicators after the first quarter of operation suggest a positive outlook for the company.
Pro Tip: Evaluating turf performance
When clubs consider transitioning to organic infill, experts suggest checking for moisture retention properties and long-term degradation rates. Unlike rubber, organic materials interact differently with local climates, which can influence maintenance schedules for grooming and irrigation.
How organic granules compete with traditional rubber
A primary challenge for organic infill is durability. Traditional rubber infill is engineered to be near-imperishable, whereas organic materials naturally break down over time. However, proponents of the birch-based model argue that the environmental benefits and ease of disposal at the end of a pitch’s life cycle outweigh the need for more frequent replenishment. The current output of three pitches per month suggests a consistent supply.
Frequently Asked Questions
Is wood-based infill suitable for all weather conditions?
Yes, but it requires different maintenance than rubber. Because wood is organic, facility managers must monitor drainage and moisture levels to ensure the turf remains playable during heavy rain or freezing temperatures.
How does birch granulate compare to SBR rubber?
Birch granulate is biodegradable and poses fewer environmental risks regarding microplastic runoff. While SBR rubber is highly durable, it faces increasing scrutiny from environmental agencies, leading many municipalities to prefer organic alternatives.
Where is the birch granulate produced?
The material is produced at the Svadberg facility in Årdal, Norway, by Betula Technology AS.
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