Apple is expected to host its next iPhone launch event on September 8 or 9, according to reports from Bloomberg. Industry projections indicate the potential debut of the iPhone 18 Pro series alongside the company’s first foldable device, tentatively referred to as the iPhone Ultra. This release window aligns with Apple’s scheduling, which follows the U.S. Labor Day holiday.
What is the expected timeline for the next iPhone launch?
Apple typically schedules its hardware events for early September. Bloomberg reports that the upcoming event is slated for either September 8 or 9. If the company adheres to its traditional release cadence, pre-orders for the new hardware could open as early as the day following the event, with retail availability beginning later in the month.

Will a foldable iPhone finally be released?
Speculation surrounding a foldable smartphone from Apple has intensified, with reports suggesting this device could be revealed alongside the iPhone 18 Pro and iPhone 18 Pro Max. While Apple has yet to confirm naming conventions, internal rumors cited by Bloomberg point toward the potential moniker “iPhone Ultra” for this foldable model.
Why might the new iPhone 18 series cost more?
Consumers may face higher price tags for the next generation of smartphones. Bloomberg notes that Apple has implemented price hikes across several product categories throughout the current year. If these trends persist, the iPhone 18 Pro series could enter the market at a higher retail price point than earlier models.
Frequently Asked Questions
- When will the new iPhone be announced?
Based on Bloomberg reports, Apple is expected to hold its event on September 8 or 9. - Will Apple release a foldable phone this year?
There is significant industry anticipation for a foldable model, potentially named the iPhone Ultra, to be showcased alongside the iPhone 18 Pro series. - Why are iPhone prices rising?
Apple has been increasing prices across its product ecosystem this year, a trend that may carry over to the pricing structure of the upcoming iPhone 18 Pro series.
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