The Chinese company PopMart has reached a market value of $40 billion, surpassing established toy industry giants like Bandai, Hasbro, and Mattel. This surge in value is driven by the phenomenon surrounding Labubus – dolls described as adorably macabre – whose popularity has been boosted by appearances with various celebrities.
The Labubu Phenomenon Extends to Film
Like other cultural sensations such as ‘Minecraft’ and ‘Angry Birds’, the Labubus are now entering the film industry with a movie project currently in its early stages. This development could further expand their appeal across generations.
Sony Taps ‘Paddington’ Director for Labubu Film
Just last month, Sony acquired the cinematic rights to the Labubu character and is moving forward with the project. Director Paul King, known for ‘Wonka’ and ‘Paddington’, has been chosen to direct. His success with the bear who enjoyed tea with the late Queen Isabel II of the United Kingdom inspires confidence in his ability to capture the unique essence of these dolls.
Currently, details about the Labubu film remain scarce, as it is in very early development. However, Paul King will also serve as a producer alongside Department M, Wenxin She, with PopMart in direct collaboration with Sony. The next step will be securing a screenwriter to develop the storyline for this feature film, aiming for the success seen in toy adaptations like Barbie.
The Origins of Labubu’s Popularity
The Labubus gained widespread attention after singer Lalisa Manobal (Lisa) of the K-pop group Blackpink was seen with a doll hanging from her bag. These toys were originally created by artist Kasing Lung, born in Hong Kong and now based in Europe, as part of a line of monster figures manufactured by .
However, everything changed when Pop Mart took over their production and distribution in 2019, transforming them into a global object, especially thanks to their sale in surprise boxes, a system that fuels both compulsive collecting and a secondary market where astronomical sums of money are handled. The Labubu universe consists of these figures along with others such as Zimomo, Mokoko and Tycoco that expand their imaginary and could appear in the film in development.
Frequently Asked Questions
What are Labubus?
Labubus are dolls described as adorably macabre, created by artist Kasing Lung and popularized by PopMart through a “blind box” sales model.
Who is directing the Labubu movie?
Paul King, known for directing ‘Wonka’ and ‘Paddington’, will direct the upcoming Labubu film produced by Sony.
How did Labubus become so popular?
The popularity of Labubus surged after singer Lalisa Manobal (Lisa) of Blackpink was seen with one of the dolls, bringing them to the attention of a wider audience.
What impact will the film adaptation have on the popularity of Labubus, and how might PopMart leverage this momentum to further expand its brand?
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