From every purchase of a special clothing collection created for Viesturs Kairišs’s film Uļa
, five euros will be donated to the Latvian Olympians Social Fund (LOSF), continuing the work supporting Latvian sports veterans that was important to Uļjana Semjonova, who served as the fund’s board chairperson for many years and was closely involved in helping athletes after their professional careers ended.
The collection includes a hat, two types of hoodies, and a t-shirt. Its photoshoot maintains a close connection to basketball, featuring young basketball players Helmuts Petrovičs, a player for the Rīgas Ekselences Juniore
team, and Agija Krivicka, a player for the RSU
team who also participated in the film Uļa
playing as part of the opposing team in basketball scenes, through photographs captured by Filips Šmits.
M50 Kolekcija Palīdz Sportistiem Ziedojumiem
Man šis stāsts ir ļoti personisks. Mana mamma Baiba Berklava bija vairākkārtēja Eiropas un pasaules čempione ložu šaušanā un Uļu pazina personīgi. Pateicoties Uļai, viņa kā sporta veterāns arī ir viena no LOSF mūža pabalsta saņēmējām. Tāpēc man ir īpaši svarīgi, ka ar šo kolekciju varam turpināt Uļas iesākto un, ziedojot fondā, palīdzēt citiem sportistiem,
said M50 owner Elīna Berklava.
The special clothing collection is available at the M50 store located at Miera Street 17 in Riga, as well as online at m50.lv. Filmas veidotāji aicina ikvienu, kuru uzrunājis Uļas stāsts, atbalstīt Latvijas Olimpiešu sociālo fondu arī ar atsevišķu ziedojumu vietnē ziedolosf.lv.
Filmas Premiere Atbalsta Latvijas Sportistus
Uļa daudzus gadus vadīja fondu, un viņai patiesi rūpēja Latvijas sportisti un tas, kā viņiem klājas pēc aktīvā sporta gaitu beigām. Tāpēc ir ļoti patīkami redzēt, ka interese par Uļu šodien pārtop arī praktiskā atbalstā cilvēkiem, kuriem tas ir nepieciešams. Domāju, ka Uļa par to būtu priecīga,
stated Andris Kalniņš, board member of the Latvian Olympians Social Fund.
The film’s premiere took place at the Splendid Palace
cinema in Riga, and the film has received financial support in Latvia from the National Film Centre, Latvijas Mobilais Telefons, the Riga City Council, Daugavpils Municipality, Augšdaugava Municipality, Latvijas Finieris
, Rietumu Banka
, the Nākotnes Atbalsta Fonds, Latvijas Sabiedriskais medijs, Madara Cosmetics
, Pūre
, and others. Its script was written by Kārlis Arnolds Avots, Līvija Ulmane, and Andris Feldmanis, with Kārlis Arnolds Avots also serving as a co-author of the project idea, playing the leading role, and participating across multiple stages from initial concept to screen; Guntis Trekteris serves as producer, Vojteks Starons as cinematographer, and Ieva Jurjāne handling the artistic design.
Worth a look