Diane Asselin, a retiree from Lévis in the Chaudière-Appalaches region, has become the 22nd millionaire of the Tanguay Million Dollar Sale. The announcement took place this Saturday during a live broadcast of the program Salut Bonjour week-end on the TVA network.
Asselin, who grew up in Bellechasse, was one of 10 finalists in the 22nd edition of the contest. After 60 seconds of anticipation as the drawing machine turned, her number was selected as the grand prize winner.
Philanthropic Goals and Family Support
Upon learning of her win, Asselin expressed a desire to share the windfall with her loved ones. She plans to provide funds to her siblings, her partner’s children, and their granddaughter.
Beyond her family, Asselin intends to make a significant donation to the Fondation Mira. She cited her love for dogs and the fact that the organization does not receive government subsidies as primary reasons for her support.
A New Chapter for Tanguay Leadership
The prize was presented by Louis-Philippe Auger, who has recently become the president of Tanguay. This event marked the first time Auger has awarded the $1 million prize in his capacity as president.
Auger noted that he had dined with the finalists prior to the draw and described Asselin as a woman who “breathes happiness.” He expressed satisfaction in providing her with the means to help others.
A History of Luck and Love
While the million-dollar win occurred on television, Asselin shared that her relationship with her long-time partner, Roger Couture, began through a different medium. In 1992, she placed a classified ad in Le Journal de Québec to introduce herself.

Couture recalled being drawn to her qualities and her smile, eventually winning her over with a letter stating his conviction that she was the “perfect” woman for him.
Potential Next Steps
Following the win, Asselin and Couture are likely to transition into a retirement free of financial stress. The winner may begin the process of distributing funds to her family and finalizing the donation to the Fondation Mira.
Frequently Asked Questions
How did Diane Asselin qualify for the final draw?
She obtained one of the 10 final participation tickets by purchasing a bedroom set in recent months.
Which organization will receive a donation from the winnings?
Asselin intends to make a significant donation to the Fondation Mira to help them change lives through their work with dogs.
Who presented the prize to the winner?
The prize was awarded by Louis-Philippe Auger, the newly appointed president of Tanguay.
If you won a million dollars today, who is the first person you would help?
