LISA, the BLACKPINK member, achieved a massive YouTube milestone when her music video for “SaWaDiKa” accumulated 70.8 million views in its first 24 hours following its September 3 release, according to InMusic. This staggering figure propelled the track to the biggest music video debut of 2026 and the second-largest 24-hour soloist debut in YouTube history. The release serves as the lead single for her upcoming six-track EP titled PRESS PLAY, set to drop on October 23 through RCA Records under exclusive license from Lloud Co.
Breaking Solo YouTube Records With SaWaDiKa
According to InMusic, “SaWaDiKa” secured the second-biggest single-day debut for a solo artist ever on the platform, trailing only LISA’s own 2021 solo debut “LALISA,” which pulled in 73.6 million views during its first 24 hours. Because both releases crossed the 70 million threshold within a single day, the Thai singer made history as the first soloist to achieve multiple music video debuts above 70 million views in under 24 hours. These two releases now occupy the top two positions for solo artist debuts on YouTube. To put the scale in perspective, InMusic reported that BTS holds the overall all-time record with “Butter,” which earned 108.2 million views in its first 24 hours after a May 21, 2021 release.
Fastest 100 Million Views Milestone of 2026
The momentum for the new release did not slow after day one. According to InMusic, “SaWaDiKa” crossed the 100 million view mark in just over 48 hours, establishing it as the fastest music video by any act to reach that milestone in 2026. Among solo artists on YouTube, only “LALISA” reached the 100 million threshold faster. The visual campaign for the track weaves the artist’s Thai heritage directly into the production, taking its name from the traditional Thai greeting, “Sawatdee ka.” Behind-the-scenes photographs shared on Instagram showcased the global effort behind the project, with the artist noting that it took a whole village across Thailand, Korea, and Los Angeles to bring the release to life.
Did you know? “SaWaDiKa” became the first music video to surpass 50 million views in a single day since Shakira and Bizarrap’s “Bzrp Music Sessions, Vol. 53” achieved the feat more than three years prior, according to InMusic.
Comparing Global 24-Hour YouTube Debuts
Group releases continue to dominate the upper tiers of YouTube’s all-time 24-hour records, but LISA’s solo output now competes directly with major ensemble numbers. According to InMusic data, BTS leads the all-time ranking with “Butter” at 108.2 million views, followed closely by “Dynamite” at 101.1 million views. BLACKPINK’s “Pink Venom” sits at No. 3 with 90.4 million views, while “How You Like That” ranks fourth with 86.3 million views. The collaborative track “Ice Cream” featuring Selena Gomez brought in 79 million views, and BTS’ “Boy With Luv” featuring Halsey claimed 74.6 million views, placing LISA’s historic solo metrics firmly alongside these blockbuster group achievements.
Musical Style and the Road to PRESS PLAY
The new single blends bass-heavy hip-hop and trap production with rapid-fire rap verses, sharp synth accents, and a rhythmic hook. The accompanying visual direction features Thai-inspired imagery alongside high-fashion styling, including a memorable black feathered look paired with a platinum blonde bob, golden headdresses, and metallic streetwear. This rollout follows the success of her 2025 debut solo album, Alter Ego, which debuted at No. 7 on the Billboard 200 and featured major collaborations including “Rockstar,” “New Woman” with Rosalía, and “Born Again” with Doja Cat and RAYE.
Frequently Asked Questions
How many views did “SaWaDiKa” get in its first 24 hours?
According to InMusic, “SaWaDiKa” generated 70.8 million views in its first 24 hours on YouTube.
When is LISA’s upcoming EP PRESS PLAY releasing?
The six-track EP PRESS PLAY is scheduled to debut on October 23, according to InMusic.
What are the top two solo 24-hour YouTube debuts of all time?
According to InMusic, LISA holds the top two spots with “LALISA” at 73.6 million views and “SaWaDiKa” at 70.8 million views.
What inspired the title of the track “SaWaDiKa”?
The song takes its name from “Sawatdee ka,” the traditional Thai greeting, centering the artist’s Thai heritage in her music.
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