Puma and Madhappy are launching their third collaborative collection, featuring a range of post-workout essentials and relaxed sportswear inspired by California’s natural landscape, according to official release details. The upcoming capsule follows two previous releases between the sportswear brand and the Los Angeles-based streetwear label, expanding on a partnership that began in October 2025.
Footwear Highlights: Speedcat Plus, H-Street, and Suede Updates
At the center of the latest collection is a footwear lineup that reworks classic Puma silhouettes. According to project details, the offering includes updates to the H-Street and a Madhappy-exclusive Speedcat Plus alongside a special-edition Suede silhouette. These models incorporate muted colorways and thoughtful detailing designed to channel sandy beaches, coastal trails, and Malibu sunsets, utilizing an earthy neutral palette.
Apparel Reworks and Campaign Visuals
Complementing the footwear, the apparel portion of the capsule introduces a cropped knitted T7 jacket and flared pants, which serve as a reworked version of Puma’s classic T7 tracksuit, as noted in the campaign overview. To introduce the collection, Puma and Madhappy tapped Dutch model Yasmin Wijnaldum to star in campaign visuals photographed by Gillian Garcia. The imagery draws inspiration from 1990s magazine editorials and roadside billboards along California’s Pacific Coast Highway.
Pro Tip: Tracking the Release Dates
Consumers looking to secure pieces from the collaboration should note the staggered rollout. According to the release schedule, the exclusive Speedcat Plus launches first, while the full apparel and footwear capsule follows shortly after.
Release Schedule and Availability
The third Puma x Madhappy collection rolls out in two phases across early autumn. According to the official drop details, the exclusive Speedcat Plus becomes available starting August 28 via Madhappy.com and physical Madhappy shops. The full collection follows on September 5, releasing through Puma.com, Puma flagship stores, and select retailers.
Partnership History: From Suede to Satin
This third installment builds on a steady cadence of releases between the two brands. According to historical capsule notes, Puma and Madhappy first teamed up in October 2025 on a 19-piece collection that introduced an updated take on Puma’s Speedcat Plus in soft suede and premium leather. The partnership expanded in March with a second release featuring a 21-piece collection. That spring drop centered on the Speedcat Plus transformed through satin jacquard fabrication and a micro-floral motif, alongside blue and yellow tonal striped button-ups, knit long-sleeve soccer jerseys, fleece hoodies, and straight-leg sweatpants, as reported by Sole Retriever.
Did you know? The ongoing collaboration heavily features low-profile footwear trends, specifically utilizing motorsport-inspired silhouettes like the Speedcat, which balances a slim, close-to-the-ground racing profile with everyday lifestyle versatility in warm, earthy colorways.
Frequently Asked Questions
When does the third Puma x Madhappy collection release?
The exclusive Speedcat Plus drops on August 28 via Madhappy.com and Madhappy stores. The full collection launches on September 5 on Puma.com, Puma flagships, and select retailers.
What footwear models are included in the latest drop?
The collection features updates to the Puma H-Street, a special-edition Suede silhouette, and a Madhappy-exclusive Speedcat Plus.
Who photographed the campaign for this collection?
Photographer Gillian Garcia captured the campaign imagery, starring Dutch model Yasmin Wijnaldum.
What apparel pieces are part of the capsule?
The apparel range includes a cropped knitted T7 jacket and flared pants, offering a reworked take on Puma’s classic T7 tracksuit.
Explore more sneaker releases and streetwear collaborations by subscribing to our newsletter or checking out our latest style archives.
Keep reading