Morocco Aims to Lead in Sustainable Mobility, Attracts Global Investors
The Policy Center for the New South (PCNS) hosted the high-level conference “RSK CONNECT AUTO” on Monday, held on the campus of the University Mohammed VI Polytechnique in Rabat. The event, initiated by the Rabat-Salé-Kénitra Regional Investment Center (CRI-RSK) in partnership with the PCNS, brought together public decision-makers, business leaders, national and international investors, experts, and industry professionals to discuss the deep transformations of the global and national automobile industry.
Sustainable Mobility: A Driving Force for Competitiveness and Innovation
Opening the event, Brahim Benmoussa, Secretary-General of the Ministry of Investment, Convergence, and Evaluation of Public Policies, underscored the role of sustainable mobility as a key lever for industrial competitiveness, innovation, and territorial development. He emphasized that in the current international context, marked by the acceleration of energy transition and unprecedented technological progress, sustainable mobility should be seen as a necessity rather than a choice. Benmoussa highlighted the Kingdom’s ambition to support the transition towards more durable, innovative, and high-value mobility solutions.
The implantation of the Gigafactory in Kénitra, carried by Gotion Power Morocco, exemplifies this new phase of industrial development focused on future mobility and high-value industries, reflecting Morocco’s capacity to anticipate global automotive sector transformations and position itself on strategic mobility segments. Benmoussa noted that, under the impetus of His Majesty King Mohammed VI, the Kingdom has successfully undertaken an ambitious transformation of its industry, supported by the development of world-class infrastructure, a qualified human capital, and a continually improving business environment.
Morocco: A Premier Destination for Industrial Investment
Mohcine Benjelloun, Director of the CRI-RSK, pointed out that the automotive industry is evolving towards more durable models based on electrification and innovation, driven by environmental imperatives, technological advancements, and changing market demands. He emphasized that sustainable mobility is now a “reality in the making,” offering major industrial opportunities for territories that can anticipate and accompany these changes. Benjelloun confirmed Morocco’s position as a top investment destination and industrial locomotive on the continent, highlighting the dynamism of the Rabat-Salé-Kénitra region, thanks to its geostrategic location, multimodal connectivity, modern infrastructure, and qualified human capital.
Reflecting on Competitiveness, Innovation, and Investment
Mohammed Loulichki, Senior Fellow at the PCNS, stressed that this conference provides an opportunity for collective reflection on the challenges of competitiveness, innovation, and investment related to the future of the automobile industry and sustainable mobility. The event featured two high-level panels focused on industrial competitiveness and the future of mobility, as well as B2B sessions between potential investors and regional ecosystem actors. “RSK CONNECT AUTO” serves as a dialogue and networking platform between public and private actors, aiming to make the Rabat-Salé-Kénitra region an innovative, sustainable, and connected industrial hub for tomorrow’s mobility dynamics.
Frequently Asked Questions
Q1: What is the current state of the automotive industry in Morocco?
A1: The automotive industry in Morocco is evolving towards more durable models based on electrification and innovation, driven by environmental imperatives, technological advancements, and changing market demands.
Q2: How does Morocco aim to support the transition towards more sustainable mobility?
A2: Morocco aims to support the transition by attracting investments in sustainable mobility, improving infrastructure, and fostering innovation in the industry.
Q3: Which regions in Morocco are particularly attractive for industrial investment?
A3: The Rabat-Salé-Kénitra region is among the most dynamic poles for industrial investment in Morocco, thanks to its geostrategic location, multimodal connectivity, modern infrastructure, and qualified human capital.
What do you think are the key factors that will drive Morocco’s success in the sustainable mobility sector?
