On June 24, 2026, the Republic of Senegal awarded the title of Chevalier of the National Order of the Lion to Ndèye Tabaski Thiam. The distinction recognizes her contributions to the national economy through her work in luxury goods, communication, and business development. Instituted in 1960, the National Order of the Lion serves to honor individuals for their service and commitment to the nation.
The Path to Recognition
Ndèye Tabaski Thiam, born in Khombole, built her career on a foundation of diverse international experience. After completing her education in economics at Dakar and further training in Paris, she returned to Senegal in 1994 to establish her own business. Her professional trajectory includes the founding of the Entreprise Racine and Racine Communication, where she introduced the concept of corporate communication through specialized objects.
Her business interests expanded to include Racine Duty Free, which operates in airports such as Bamako, and the boutique-hotel Villa Racine in Dakar. Additionally, she launched the Olfactif By Tabou Racine brand, focusing on niche perfumes and traditional scents. As a founding member of the Club des Investisseurs Sénégalais (CIS), she has advocated for high standards of quality and intentional design within the corporate sector.
The brand name “Tabou Racine” is derived from a family legacy, combining the first name of Thiam’s grandmother, Tabaski, and the surname of her great-grandfather, Racine.
Significance of the Distinction
The appointment of Thiam as a Chevalier of the National Order of the Lion represents a recognition of her business philosophy, which emphasizes the integration of traditional identity with modern entrepreneurial practices. According to the state’s recognition, the award highlights her efforts to elevate African craftsmanship and luxury to an international standard.
The conferral of this honor suggests a shift in how the state acknowledges the role of the private sector in national identity. By rewarding an entrepreneur who focuses on the “luxury of intention” and indigenous craft, the Republic is validating a model of development that prioritizes cultural heritage as a viable economic strategy.
What Happens Next
Her emphasis on mentoring young women and promoting the role of the Senegalese woman as a "backbone of the economy" is also likely to remain a central theme of her professional and public engagements.
Frequently Asked Questions
What is the National Order of the Lion?
Established in 1960, it is a national honor in Senegal used to recognize individuals for their service and commitment to the nation.
What does the brand Tabou Racine produce?
The brand encompasses maroquinerie (leather goods), luggage, and niche perfumes, including scents based on traditional Thiourayes and Oud.
What is Ndèye Tabaski Thiam’s professional background?
After studying economics in Dakar and gaining experience in Paris, she founded the Entreprise Racine and Racine Communication in 1994. She is also a founding member of the Club des Investisseurs Sénégalais.
How might this national recognition influence the next generation of Senegalese entrepreneurs?
