The “I Choose Bulgaria” (Izbiram Bulgaria) program has successfully facilitated the return of 1,884 Bulgarian emigrants by providing financial incentives and professional support, according to official program data. Participants, largely comprised of high-skilled professionals like doctors, IT experts, and engineers, have received a total of 463,000 euros in support to assist with relocation, housing, and integration expenses. The initiative, which attracted double the number of applicants initially projected, aims to bridge the domestic labor gap by incentivizing the return of talent from as far as Japan, Australia, and the United States.
How Financial Incentives Drive Professional Relocation
Financial support under the program is structured to reward long-term commitment to the Bulgarian labor market. According to program guidelines, participants receive 30% of six average sector-specific salaries after completing their first six months of employment. This bonus increases to 50% of six average salaries after one year of continuous work. Beyond direct salary supplements, the program disbursed 164,296 euros for housing and 45,984 euros for moving household goods, data shows. These targeted payments aim to lower the initial “friction” of moving, which often prevents skilled workers from returning home.
Why Skilled Professionals Are Choosing to Return
The demographic profile of returnees suggests a trend toward mid-career professionals looking for stability. Over 1,500 of the 1,884 approved candidates fall within the 30-to-40 age bracket, according to program reports. This group typically possesses international experience in competitive markets, including the UAE, South Africa, and Canada. Their return is not merely motivated by financial grants but by a strategic alignment with local industries, particularly in sectors such as software development, banking, and industrial engineering. The inclusion of language training for non-Bulgarian family members further demonstrates an effort to support the long-term retention of these individuals.
What Happens Next for the Labor Market
The success of the program suggests that physical relocation is only the first step in a broader trend of “brain gain.” With 4,142 total applications submitted, the appetite for return is significantly higher than the capacity of the current program. Future labor trends in Bulgaria will likely depend on whether these professionals stay beyond the initial subsidy periods. The data indicates that the program’s focus on high-expertise roles—ranging from medicine to construction—is helping to fill specific, high-demand gaps that domestic education alone has struggled to meet in recent years.
Frequently Asked Questions
Who is eligible for the “I Choose Bulgaria” program?
The program targets Bulgarian emigrants with high expertise in sectors including medicine, IT, education, engineering, and construction. Applicants must meet specific employment criteria to qualify for the tiered financial incentives.

What costs does the program cover?
Financial support covers relocation of personal belongings, housing assistance, transport to and from the workplace, and language training for non-Bulgarian family members. Direct salary-based bonuses are also provided after six and twelve months of employment.
Why were some applications rejected?
Rejections were primarily due to duplicate submissions or failures to meet the specific professional and residency criteria set by the program, according to administrative data.
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