Husband-and-wife duo Arlette Amuli and Bolia Matundi have launched Luv or Pop, a new dating app inspired by their viral YouTube reveal, “Pop the Balloon or Find Love.”
From Viral Video to Tech Venture
“Pop the Balloon or Find Love” debuted on YouTube in 2023 and quickly gained a following, amassing nearly 1.5 million subscribers. The show’s premise—and now the app’s functionality—centers around a direct expression of interest or disinterest. Luv or Pop, launched in February, distinguishes itself from other dating apps by prioritizing “intentional matching” over endless swiping.
Users of the app collect balloons to signify interest in other users, and “pop” balloons to indicate disinterest. A unique feature, “Match Lock,” allows users to pause conversations with other potential matches once they’ve decided to focus on one connection, reinforcing the app’s emphasis on intentionality.
A Focus on Black Relationships
While open to users of all backgrounds, Luv or Pop is specifically designed to celebrate Black relationships. Amuli and Matundi noted that support from the Black community fueled their realization of the impact they were making. Amuli stated, “Our success stories are proving that there is still hope for the Black community in finding Black love.”
Matundi explained their goal is to create a platform “for real people finding real people.” Amuli has expressed a five-year vision for Luv or Pop to become the leading dating app for those seeking meaningful connections.
Frequently Asked Questions
What is Luv or Pop?
Luv or Pop is a dating app created by Arlette Amuli and Bolia Matundi, the creators of the viral YouTube show “Pop the Balloon or Find Love.”
What makes Luv or Pop different from other dating apps?
Luv or Pop focuses on “intentional matching” and doesn’t promote endless swiping. Users collect balloons for those they’re interested in and “pop” balloons for those they aren’t.
When did “Pop the Balloon or Find Love” first appear online?
“Pop the Balloon or Find Love” debuted on YouTube in 2023.
As dating apps continue to evolve, will Luv or Pop’s emphasis on intentionality resonate with users seeking more meaningful connections?
Worth a look