ReviveZone, a 4,000-square-foot family entertainment center featuring immersive virtual-reality gaming, has opened in the Cayuga Shopping Center at 2309 Triphammer Road in Lansing, New York.
The Rise of Immersive Entertainment in Ithaca
The concept for ReviveZone emerged from a personal experience; Steven Cox noted that a rain-canceled bachelor party led his group to a similar virtual reality center in Syracuse. The physical exhaustion and immersion of that experience prompted Cox to pursue a similar venture locally. Cox and Greene developed the business with mentorship from Brad Treat, who teaches entrepreneurship at Ithaca College and Cornell University.
The facility soft-launched on July 1, with an official ribbon-cutting ceremony scheduled for July 17. The center is designed to serve as a community-integrated space, with Cox emphasizing that the business model relies on collaboration rather than a solo endeavor. The owners have committed to a compensation model that provides employees with a living wage based on a mix of salary and commission.
Did you know?
The facility features “Outbreak,” a popular zombie-survival game, while also offering “Engineerium” for younger players. The latter is designed as a controller-free experience focused on discovery.
Technology and Future Expansion Plans
ReviveZone’s gaming infrastructure centers on Zero Latency VR, which accommodates players ages 13 and older in both individual and group settings. The platform’s roadmap includes the release of a Jumanji-themed game later this year, followed by a Cyberpunk-themed release in 2027.
Beyond virtual reality, the center targets the local golf community by providing two TruGolf simulator bays. These units feature digital renderings of over 15,000 courses, including local favorites such as Hillendale, Newman, and Robert Trent Jones. According to company plans, the center intends to expand its footprint to include indoor bowling, basketball, and baseball, evolving into a multi-sport attraction.
Pro Tip:
If you are planning a visit, check the center’s event calendar. They host team-building events and parties, and they frequently coordinate community-focused initiatives like the upcoming ReviveKids fundraiser on August 21, which provides school supplies for local children.
Frequently Asked Questions
What age groups can play at ReviveZone?
The Zero Latency VR games are designed for players ages 13 and up. Younger children can participate in the Engineerium experience, which does not require the use of traditional controllers.
What sports are available besides virtual reality?
The facility currently operates two TruGolf simulator bays with access to over 15,000 global and local courses. The owners have stated plans to expand into indoor bowling, basketball, and baseball.
Where is the facility located?
ReviveZone is located in the Cayuga Shopping Center at 2309 Triphammer Road in Lansing, New York.
How does the business support the local community?
In addition to hosting community fundraisers, such as the ReviveKids event, the owners state they prioritize a living wage for staff through a combination of salary and commission.
Have you visited the new gaming center in Lansing? Share your experience in the comments below or subscribe to our newsletter for more updates on local business developments in the Ithaca area.
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