Rosario Fiorello announced his surprise return to Rai 1 on September 26, 2026, via a social media video that parodies a commercial featuring actor Brad Pitt.
The Surprise Social Media Announcement
The announcement materialized on a Saturday without prior press releases or official network communication. Fiorello posted a short video clip across his official social media channels, showing him seated against a dark backdrop wearing a leather jacket and trimmed beard. A voiceover opens the clip by stating, “This is not Brad Pitt.”
The clip mimics a well-known trading platform advertisement featuring Brad Pitt, in which the Hollywood actor sits silently and stares into the camera while a narrator delivers the same hook before explaining the app’s features.
Past Television Projects and Network History
Fiorello’s return marks his first major project on the network since his 2011 prime-time variety show Il più grande spettacolo dopo il weekend, though he co-hosted the final night of the Sanremo Festival in 2024 alongside Amadeus. In recent years, his television appearances have included hybrid radio-television formats such as La Mattinanza and special festival spin-offs like Viva Rai2…Viva Sanremo!, which aired immediately following the musical kermesse.
Network executives and the showman have not yet clarified whether the new project will involve a prime-time variety format or a visual radio adaptation of his current audio programming. ANSA confirmed that preparations inside the Via Asiago 10 studio point toward an active schedule beginning in mid-October across both television and radio channels.
Did you know? Fiorello’s 2011 show Il più grande spettacolo dopo il weekend remains his last traditional standalone prime-time variety program on Rai 1 before years of festival guest spots and morning radio broadcasts.
Frequently Asked Questions
When does Fiorello return to Rai 1?
ANSA reports that the return is scheduled for after the middle of October 2026.
What was the inspiration for Fiorello’s announcement video?
The clip parodies a commercial featuring actor Brad Pitt, utilizing a matching visual setup and opening voiceover line.
Will the new project include radio broadcasts?
Yes, reporting confirms that preparations are active at the Via Asiago 10 studios for Radio 2 integration alongside the television schedule.
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