Samsung has officially scheduled its next Galaxy Unpacked event for Wednesday, July 22, in London, where the company plans to debut its latest foldable smartphone iterations. According to Samsung, the event will highlight new “Galaxy innovations” that prioritize intelligent AI-driven experiences and updated form factors. Starting July 7, customers can reserve these upcoming devices via the Samsung website to secure a $30 credit toward a future preorder.
What to Expect from the Galaxy Unpacked Event
The July 22 event serves as a launchpad for the next generation of Samsung’s folding devices. Samsung stated the new hardware will build upon its existing market leadership, focusing on “adaptive experiences” and integrating artificial intelligence into the foldable form factor. While the company has kept specific technical specifications under wraps, reports indicate the lineup will likely include the Galaxy Z Fold 8 and a premium variant, the Galaxy Z Fold 8 Ultra.
How the New Foldable Designs Differ
Industry expectations suggest a significant design pivot for the Galaxy Z Fold 8. According to reports, the device will move away from the 21:9 aspect ratio seen in the Z Fold 7, adopting a 16:10 “passport-style” ratio instead. This shift aims to provide a more usable outer screen experience for daily tasks.
The high-end Galaxy Z Fold 8 Ultra is expected to feature a higher-resolution internal display to differentiate it from the standard model. Additionally, Samsung plans to refresh the Z Flip 8, with updates focused on refining the mechanical hinge and reducing the visibility of the screen crease.
Why Are Prices Rising?
Consumers should prepare for higher price points compared to previous years. Samsung’s pricing strategy is being influenced by two primary factors: the ongoing global memory supply crisis and the addition of the “Ultra” tier to the foldable lineup. For historical context, the Z Fold 7 launched at $1,999.99, while the Z Flip 7 arrived at $1,099.99 in July 2025. These costs have trended upward since their respective release dates.
Frequently Asked Questions
- When is the next Samsung Unpacked event? Samsung has confirmed the event will take place on Wednesday, July 22, in London.
- How can I get the $30 credit? You must sign up for a reservation on Samsung.com during the preorder period. No purchase is required to secure the credit.
- Will there be a new Z Flip? Yes, Samsung is expected to introduce the Z Flip 8 alongside the new Z Fold models, featuring a refined hinge design.
- Are there prizes for early sign-ups? Yes, those who register can enter a drawing for one of ten $500 Samsung.com gift cards.
Are you planning to upgrade to a foldable device this year? Share your thoughts on the expected “passport-style” design in the comments below, or subscribe to our weekly newsletter for the latest updates on mobile technology trends.
