Retailers are rolling out early Black Friday discounts on Apple devices to counteract price increases implemented earlier this year.
Apple raised prices across its Mac, iPad, and HomePod lineups in June, followed by iPhone price hikes in September, according to Mashable. Major retailers including Amazon, Walmart, Best Buy, and Target are competing with price cuts on AirPods, MacBooks, and iPads ahead of Black Friday on November 27, 2026.
AirPods 4 and AirPods Pro 3 Prices Drop
Shoppers looking for budget-friendly earbuds can find last-generation models at steep discounts while supplies last. Walmart has marked down the AirPods 4 without active noise cancellation to $89 from $129, according to Mashable. Meanwhile, 9to5Mac reported that the AirPods Pro 3 are seeing $50 price cuts.
MacBook Air Price Cuts
Laptop buyers can save hundreds on recent MacBook models from major online vendors. Amazon has reduced the price of the 13-inch MacBook Air with an M5 chip, 16GB of RAM, and 1TB of storage to $1,349.99, marking a $249.01 savings from its $1,599 list price, Mashable noted. WIRED reported that the 512GB configuration of the 13-inch M5 MacBook Air is down to $1,099, representing a $200 discount from its post-hike price.
In contrast to new retail hardware sales, some consumers are turning to secondary platforms for older refurbished hardware. Manchester Evening News reported that Wowcher offered a refurbished 2015 11-inch MacBook Air for £129, drawing nearly 2,000 purchases from shoppers seeking lower-cost options.
iPad and Apple Watch Markdowns
Tablets and wearables are also seeing lower prices through promotions across retail platforms. Amazon has cut $100 off the M4-powered iPad Air, bringing it down to $649, while Best Buy has discounted the Apple Watch Ultra 3 to $549, saving buyers $250 compared to current prices for newer generations, according to Mashable. MacRumors said that Amazon also matched all-time low prices on the newly released Apple Watch Ultra 4 at $699.99.
“It's an amazing smartwatch, but not an essential upgrade from last year's model,” Mashable's Stan Schroeder wrote.
Questions About Black Friday 2026 and Apple Deals
When is Black Friday 2026?
Black Friday takes place on Friday, November 27, 2026, though many retailers have already launched early promotional discounts.
How much is the M5 MacBook Air discounted?
Amazon has taken up to $250 off select M5 MacBook Air models, bringing the 13-inch version with 1TB of storage down to $1,349.99.
Where can buyers find the best Apple deals?
Retailers like Amazon, Walmart, Best Buy, and Target offer deeper discounts on Apple products than Apple’s official website, which typically provides only gift cards.