Opposing SEC stars Kewan Lacy and Colin Simmons have cited Kroger Field as a favorite road venue due to its “underrated crowd noises,” according to a recent EA Sports promotional campaign. The recognition comes as Kentucky head coach Will Stein implements new game-day routines and presentation themes to modernize the atmosphere and make the home stadium a more difficult environment for visiting teams.
Why are SEC players calling Kroger Field a “sneaky” road environment?
Opponents often underestimate the noise levels in Lexington until they experience them firsthand. Ole Miss running back Kewan Lacy described his first away SEC game at Kentucky as “pretty loud.” Texas EDGE Colin Simmons echoed this sentiment, noting that the crowd noises at Kroger Field and Mississippi State are underrated.

These players performed at an elite level during their visits. Lacy rushed for 138 yards on 28 carries in a 30-23 victory over the Wildcats. Simmons recorded a season-high three sacks and six pressures in an overtime win against Kentucky in October. Despite their success on the field, both athletes highlighted the stadium’s intensity as a standout feature of their road schedules.
How is Coach Will Stein changing the game-day experience?
Head coach Will Stein is actively updating the “in-house presentation” to spice up the atmosphere. By introducing specific game themes and altering traditional routines, Stein aims to leverage the existing crowd energy that players like Lacy and Simmons already acknowledge.
The goal is to move beyond being “underrated” and instead create a modernized, intimidating environment.
What does the Kentucky home schedule look like?
The effectiveness of these atmospheric changes will be tested against a variety of opponents at Kroger Field. The home slate includes high-profile matchups and regional clashes:
| Opponent | Venue | TV/Window |
|---|---|---|
| Youngstown State | Kroger Field | 1:00 p.m. ET (ESPN+) |
| Alabama | Kroger Field | 3:30 p.m. ET (ABC) |
| South Alabama | Kroger Field | 12:45 p.m. ET (SEC Network) |
| LSU | Kroger Field | Night (6-8 p.m. ET start) |
| Vanderbilt | Kroger Field | Night (6-8 p.m. ET start) |
| Florida | Kroger Field | Night (6-8 p.m. ET start) |
| Louisville | Kroger Field | Early (Noon-1 p.m. ET start) |
The impact of “Underrated” noise on SEC performance
When elite players like Colin Simmons—who led the SEC with 12 sacks—mention crowd noise, it suggests a psychological edge. While Simmons and Lacy succeeded in Lexington, their comments validate that Kroger Field possesses a level of intensity that can unsettle visiting teams.
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The transition from a "sneaky" good environment to a modernized fortress is a key objective for the program this season.
Frequently Asked Questions
Who are the players that praised Kroger Field?
Ole Miss running back Kewan Lacy and Texas EDGE Colin Simmons both cited the stadium’s noise and atmosphere as highlights of their road experiences.
What changes is Coach Will Stein making?
Stein is introducing new game-day routines and specific game themes to modernize the presentation and make Kroger Field a tougher place for opponents to play.
How did Kewan Lacy perform at Kentucky?
Lacy rushed for 138 yards on 28 carries during a 30-23 win over the Wildcats.
What was Colin Simmons’ impact in the Kentucky game?
Simmons recorded three sacks and six pressures in an overtime victory against the Cats.
Join the Conversation: Do you think atmosphere and crowd noise actually impact the outcome of SEC games, or is it mostly psychological? Let us know in the comments below or subscribe to our newsletter for more deep dives into college football trends.
