A Singaporean entrepreneur is building a watch brand centered around Malay heritage, despite facing initial skepticism and significant financial risk. Dahliah launched Waktu Horology after leaving her previous job, a decision that prompted immediate support from her family, including her husband – an Armed Auxiliary Police Officer – and her mother, a clinic manager.
IF NOT HER, THEN WHO?
Dahliah’s journey began after an unspecified “accident” that, she says, strengthened her resolve to pursue her business venture. “It kind of made me stronger, because I felt that I survived an accident and can push through anything. So I shouldn’t be afraid [of starting a new business],” she stated.
The brand launched on social media, where Dahliah encountered negative comments referencing stereotypes. She responded with resilience, stating, “I’m not discouraged.” Currently, Waktu Horology offers two watch models, with Dahliah aiming to release two new designs each year. She handles the design process independently, while manufacturing takes several months.
Managing cash flow presents the biggest challenge for the new business, according to Dahliah. Her mother, acting as finance manager, projects the company will achieve profitability by 2026. Dahliah’s sister, a former art gallery assistant, is also contributing to the business by assisting at events like Spring Sprang Sprung.
Dahliah views her investment as more than just financial risk; she feels a sense of obligation to preserve and share Malay heritage. “I feel that if I don’t spend this amount of money to build this brand, and create a new medium [of storytelling] for Malay heritage, is anyone going to do it in future?” she asked.
The success of Waktu Horology could depend on continued family support and the ability to navigate the challenges of small business finance. If Dahliah maintains her current design and production pace, the brand may expand its product line over the next few years. It is also possible that increased brand awareness could lead to collaborations or partnerships.
Frequently Asked Questions
What motivated Dahliah to start her own business?
Dahliah was motivated by a desire to share Malay heritage and a feeling of strength gained after surviving an unspecified “accident.”
What challenges is Dahliah currently facing?
The most significant challenge Dahliah faces is managing the cash flow of her new business. She also handles the watch design independently, which requires significant time and effort.
When does Dahliah expect her business to become profitable?
Her mother, who is managing the finances, estimates that the business will start turning profits in 2026.
What does it mean to invest in a business that aims to preserve and promote cultural heritage?
