Sony Group Corp. is skipping the CES technology show in January 2027, ending a decades-long presence at the Las Vegas electronics showcase as the company shifts its strategic focus toward entertainment content. Neither Sony nor its corporate affiliates plan to exhibit at the annual conference, a spokesperson confirmed, verifying an initial report by the Nikkei.
Decades-Long Presence Ends as Strategy Shifts
The decision brings a definitive close to a convention relationship that began in 1967 when Sony products were first displayed at the inaugural conference. A company spokesperson confirmed the upcoming absence for January 2027, noting that neither the parent corporation nor any affiliates will maintain exhibition space.
Transition Away From Physical Hardware Showcases
The PlayStation creator already signaled a pullback from traditional hardware booth displays during the most recent gathering, where it did not operate a standalone booth. Instead, its joint venture with Honda Motor Co. showcased the Afeela electric vehicle.
Sony ends CES presence to focus on entertainment content
Why is Sony skipping CES in 2027?
Sony is ending its presence at the Las Vegas technology show to focus more heavily on entertainment content.
When did Sony first participate in CES?
Sony products were first displayed at the inaugural CES conference in 1967.
What happened to the Afeela electric vehicle project?
The joint venture between Sony and Honda Motor Co. that displayed the Afeela electric vehicle has since been scrapped.
Did Sony exhibit at CES recently?
Sony did not have its own dedicated booth at the convention earlier this year, relying instead on the Honda joint venture display.
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