TikTok Partners with NBA and WNBA to Boost Fan Engagement
TikTok, the NBA, and the WNBA have announced a multi-year global partnership to connect fans directly from social media video feeds to live basketball games. How TikTok GamePlan Connects Fans to Live Games The agreement integrates NBA and WNBA content directly into TikTok’s sports discovery suite, known as GamePlan. According to the platform, this feature … Read more