Nestlé’s Nature’s Bounty Sale Exposes Premium vs. Legacy Brand Gap

Nestlé is selling its mainstream vitamins, minerals, and supplements business—including legacy household brands Nature’s Bounty and Osteo Bi-Flex—to private equity firm Yellow Wood Partners for $1 billion, according to an official corporate announcement. CEO Philipp Navratil stated that the divestment marks a strategic portfolio transformation designed to refocus company resources on premium brands like Solgar … Read more