Meta is diversifying its revenue streams by introducing paid subscription tiers for Instagram and WhatsApp, offering features like “ghost” story viewing and extended visibility. According to reports from RTS, these “Plus” memberships cost approximately three francs per month and allow users to view stories without appearing in the view list or extend story duration to 48 hours.
Why is Meta charging for social media features?
Meta is moving to reduce its heavy reliance on advertising revenue. By introducing paid tiers, the company creates a secondary income stream that doesn’t depend on advertiser budgets. Nathanaël Pascal, a teacher at the Digital Law Center, told RTS that this is part of a broader strategy to diversify how the group makes money.
The free model remains because it allows Meta to continue collecting personal data to fuel its primary ad engine. However, Pascal suggests that free versions may become less attractive over time. He notes that “user frustration” with limited features will likely push more people to pay for increased visibility and exclusivity.
What specific features are included in the Plus subscriptions?
The paid offerings focus on privacy, customization, and reach. On Instagram, subscribers can view stories anonymously, keep stories active for 48 hours instead of 24, and change the font used in their biography.
For WhatsApp users, the Plus formula adds utility and organization. Subscribers can now pin up to 20 conversations to the top of their chat list and access various app personalization options. These changes signal a shift toward “premium” social experiences where utility is sold as a service.
Comparison: Meta vs. Snapchat Growth
| Platform | Initial Adoption | Growth Scale |
|---|---|---|
| Snapchat+ | 2 Million (2022) | 25 Million (< 4 years) |
| Instagram/WhatsApp Plus | Newly Launched | TBD |
How will this impact the average user?
Most users will likely keep the free versions, but the “gap” between free and paid will widen. As basic features are moved behind a paywall or limited in scope, the psychological pressure to upgrade increases. This creates a tiered class system within the app where visibility and privacy are no longer universal rights but paid privileges.
Frequently Asked Questions
How much does Instagram Plus cost?
It costs approximately three francs per month, according to RTS.
Can I still use Instagram and WhatsApp for free?
Yes. Meta is maintaining the free model to continue collecting data for targeted advertising.
What is the biggest benefit of the WhatsApp Plus subscription?
The ability to pin up to 20 conversations and customize the app interface.
What do you think? Would you pay for the ability to view stories anonymously, or do you believe these features should stay free? Let us know in the comments below or subscribe to our newsletter for more tech insights.
