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From Whithorn to the World: A Leading Scientist’s Journey

by Chief Editor June 28, 2026
written by Chief Editor

Alex McBratney, a soil scientist at the University of Sydney, has been elected as a fellow of the Royal Society, recognizing his work with soil. Despite this scientific accolade, McBratney identifies a childhood certificate for reciting Scots poetry as his most cherished achievement, highlighting a career path that began on a farm in Whithorn, Scotland.

Why Is Soil Science Essential to Global Stability?

Soil functions as the “backstage performer” of the environment, performing critical tasks that sustain human civilization. According to McBratney, soil grows almost all our food, stores carbon, and filters water. He warns that if soil went on strike tomorrow, civilization would be in serious trouble by next Tuesday. The complexity of the medium is immense; research shows a handful of soil contains more living organisms than there are people on Earth.

Why Is Soil Science Essential to Global Stability?
Did you know?

Soil is often characterized by a “public relations problem,” according to McBratney. While climate, forests, oceans, and wildlife frequently dominate environmental headlines, soil remains a quiet, foundational element of the planet’s life-support system.

How Did a Scottish Farm Shape a Royal Society Fellow?

McBratney’s expertise is rooted in his upbringing on Claymoddie, a farm near Whithorn. His childhood immersion in agricultural cycles—including ploughing matches and potato planting—provided a practical education in the variability of land. He noted that he knew every field by name and understood that some parts of the farm grew crops better than others. This understanding of land, developed before he formally discovered the existence of “soil science” at age 16, served as the foundation for his later career at institutions like the Rothamsted Experimental Station.

Soil, food, health: an interview with Alex McBratney

What Triggered the Shift to International Research?

The transition from British agricultural research to an Australian career path was driven by economic shifts in the early 1980s. McBratney cites the political climate under Margaret Thatcher, specifically the reduction of funding for agricultural research in the UK, as the primary catalyst for his 1981 move to Australia. Seeking opportunity and adventure, he moved to the University of Sydney, where he eventually conducted the work that led to his election to the Royal Society—an organization that has included figures such as Sir Isaac Newton, Charles Darwin, and Albert Einstein.

Comparison: The “Brain Drain” of the 1980s

McBratney’s relocation reflects a period where scientific jobs were becoming scarce in Britain. While the UK faced cutbacks in agricultural research, Australia offered opportunity, a contrast that facilitated McBratney’s work in the field.

Comparison: The "Brain Drain" of the 1980s

Pro Tips for Aspiring Scientists

  • Follow your curiosity: McBratney emphasizes that he never set out to chase honors, but rather found something that fascinated him and kept asking questions.
  • Look beneath the surface: Once you start looking closely, soil becomes less like dirt and more like an entire hidden universe.
  • Maintain global connections: Even while building a career in a new country, maintaining ties to one’s roots can provide essential perspective, as McBratney does by returning to the Isle of Whithorn.

Frequently Asked Questions

What is the Royal Society?
The Royal Society is an organization whose previous fellows and foreign members have included Stephen Hawking, Sir Isaac Newton, Charles Darwin and Albert Einstein.

Why is soil health considered a climate issue?
Soil stores carbon. According to McBratney, it is one of the many things soil does alongside growing food and filtering water.

Can you study soil science without a farming background?
McBratney credits his farm upbringing for his early interest and the foundations for everything that followed.


Have you ever considered how the ground beneath your feet influences your daily life? Share your thoughts in the comments below or subscribe to our newsletter for more insights into the scientists shaping our future.

June 28, 2026 0 comments
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Entertainment

The Irish Times has banned any more sex talk. So let me just say ‘mirrored meat propellers’ – The Irish Times

by Chief Editor May 21, 2026
written by Chief Editor

The Return of the ‘Bonkbuster’: Why High-Drama Eroticism is Winning

For years, mainstream streaming services played it safe, leaning heavily into procedural dramas or sanitized rom-coms. However, we are witnessing a significant pivot. The “bonkbuster”—a term once reserved for the scandalous, high-society novels of Jilly Cooper—has found a new home in the prestige TV era.

Shows like Rivals on Disney+ and Bridgerton on Netflix prove that audiences are craving a specific blend of opulent luxury, power dynamics and unapologetic sexuality. This isn’t just about the “rumpy-pumpy”; it’s about the intersection of desire and status.

The trend suggests a shift toward “elevated eroticism,” where the sex is woven into the plot as a tool for social climbing or psychological warfare. In the future, expect more adaptations of “guilty pleasure” literature that treat desire as a primary driver of narrative, rather than a subplot.

Did you know? The term “bonkbuster” describes a novel that combines high-society settings with explicit romantic encounters, designed specifically for mass-market appeal. Jilly Cooper is widely considered the queen of this genre.

The Power-Play Aesthetic: 1980s Excess in the 2020s

There is a reason the 1980s are returning to our screens with such vigor. The era of “big business,” shoulder pads, and analog tension provides a perfect backdrop for modern storytelling. We are seeing a resurgence of “Loud Luxury”—a direct contrast to the “Quiet Luxury” trend of recent years.

The Power-Play Aesthetic: 1980s Excess in the 2020s
The Irish Times Play Aesthetic

The fascination with 1980s corporate culture—think Succession but with more sequins and less stability—reflects a modern obsession with the “untouchable” elite. The drama of a time before the internet, where secrets were kept in physical files and affairs happened in stables, creates a tension that digital-age settings lack.

Why Nostalgia Sells

Modern viewers are exhausted by the hyper-connectivity of the 21st century. The 80s represent a world of tangible stakes. When a character in a period piece “works on their issues” behind closed doors, there is no smartphone to record the encounter or social media to leak the scandal instantly. This creates a high-pressure environment that fuels binge-watching.

Looking ahead, You can expect a wave of “corporate nostalgia” content that explores the greed and glamour of the pre-digital boom, blending business intrigue with interpersonal chaos.

The Censorship Paradox: Corporate Safety vs. Viral Edge

One of the most interesting dynamics in current media is the tension between “Brand Safety” and “Viral Edge.” We see this in the fictional struggle of the Irish Times Trust and the real-world struggle of platforms like Disney+.

The Censorship Paradox: Corporate Safety vs. Viral Edge
Netflix

Disney, historically the bastion of family-friendly content, is now hosting provocative adaptations. This is a calculated risk. To compete with the “edginess” of HBO or Netflix, legacy brands must allow their content to push boundaries, even if it makes the boardroom uncomfortable.

Pro Tip for Creators: The most engaging content often lives in the “gray area.” Instead of being overtly explicit, use subtext, euphemisms, and tension. The anticipation of the “business meeting” is often more gripping for an audience than the meeting itself.

The Rise of Coded Language

As algorithms become more sensitive to “adult” keywords, we are seeing a return to coded language. Whether it’s “mirrored meat propellers” or “working on issues,” the use of irony and euphemism allows creators to bypass censors while signaling to the audience exactly what is happening. This “wink-and-nod” storytelling increases viewer engagement by making them feel like they are in on the joke.

Predicting the Next Wave of Prestige Drama

Based on current data and viewership patterns, the future of high-end drama will likely follow these three trajectories:

RIVALS (Jilly Cooper's Disney Plus Series) – The Popcorn Junkies SERIES Review (SPOILERS)
  • The “Anti-Hero” Romance: A move away from “healthy” relationships toward complex, toxic, and high-stakes power struggles between charismatic leads.
  • Analog Aesthetics: More settings in the 70s, 80s, and 90s to emphasize physical presence and secret-keeping.
  • Genre-Bending Smut: The merging of traditional “romance” tropes with hard-hitting political or business thrillers.

For more insights into the evolution of streaming content, check out our deep dive into the psychology of binge-watching or explore the Variety archives on the shifting demographics of prestige TV.

Frequently Asked Questions

What is a ‘bonkbuster’ novel?

A bonkbuster is a commercial novel that features a mix of upper-class settings, high drama, and explicit romantic or sexual content, aimed at a wide audience.

What is a 'bonkbuster' novel?
Irish Times logo with red line

Why is 1980s nostalgia trending in TV?

The 80s offer a visually striking aesthetic and a social climate of excess and corporate ambition that contrasts sharply with today’s digital, cautious environment.

Can Disney+ really host ‘adult’ content?

Yes. While the brand is family-oriented, Disney+ has expanded its library to include more mature themes and ratings to attract a broader adult demographic and compete with other streaming giants.


What do you think? Is the return of the “bonkbuster” a sign of better storytelling, or are we just nostalgic for the excess of the 80s? Let us know in the comments below, or subscribe to our newsletter for more industry breakdowns!

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May 21, 2026 0 comments
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