The Return of the ‘Bonkbuster’: Why High-Drama Eroticism is Winning
For years, mainstream streaming services played it safe, leaning heavily into procedural dramas or sanitized rom-coms. However, we are witnessing a significant pivot. The “bonkbuster”—a term once reserved for the scandalous, high-society novels of Jilly Cooper—has found a new home in the prestige TV era.
Shows like Rivals on Disney+ and Bridgerton on Netflix prove that audiences are craving a specific blend of opulent luxury, power dynamics and unapologetic sexuality. This isn’t just about the “rumpy-pumpy”; it’s about the intersection of desire and status.
The trend suggests a shift toward “elevated eroticism,” where the sex is woven into the plot as a tool for social climbing or psychological warfare. In the future, expect more adaptations of “guilty pleasure” literature that treat desire as a primary driver of narrative, rather than a subplot.
The Power-Play Aesthetic: 1980s Excess in the 2020s
There is a reason the 1980s are returning to our screens with such vigor. The era of “big business,” shoulder pads, and analog tension provides a perfect backdrop for modern storytelling. We are seeing a resurgence of “Loud Luxury”—a direct contrast to the “Quiet Luxury” trend of recent years.
The fascination with 1980s corporate culture—think Succession but with more sequins and less stability—reflects a modern obsession with the “untouchable” elite. The drama of a time before the internet, where secrets were kept in physical files and affairs happened in stables, creates a tension that digital-age settings lack.
Why Nostalgia Sells
Modern viewers are exhausted by the hyper-connectivity of the 21st century. The 80s represent a world of tangible stakes. When a character in a period piece “works on their issues” behind closed doors, there is no smartphone to record the encounter or social media to leak the scandal instantly. This creates a high-pressure environment that fuels binge-watching.
Looking ahead, You can expect a wave of “corporate nostalgia” content that explores the greed and glamour of the pre-digital boom, blending business intrigue with interpersonal chaos.
The Censorship Paradox: Corporate Safety vs. Viral Edge
One of the most interesting dynamics in current media is the tension between “Brand Safety” and “Viral Edge.” We see this in the fictional struggle of the Irish Times Trust and the real-world struggle of platforms like Disney+.
Disney, historically the bastion of family-friendly content, is now hosting provocative adaptations. This is a calculated risk. To compete with the “edginess” of HBO or Netflix, legacy brands must allow their content to push boundaries, even if it makes the boardroom uncomfortable.
The Rise of Coded Language
As algorithms become more sensitive to “adult” keywords, we are seeing a return to coded language. Whether it’s “mirrored meat propellers” or “working on issues,” the use of irony and euphemism allows creators to bypass censors while signaling to the audience exactly what is happening. This “wink-and-nod” storytelling increases viewer engagement by making them feel like they are in on the joke.
Predicting the Next Wave of Prestige Drama
Based on current data and viewership patterns, the future of high-end drama will likely follow these three trajectories:
- The “Anti-Hero” Romance: A move away from “healthy” relationships toward complex, toxic, and high-stakes power struggles between charismatic leads.
- Analog Aesthetics: More settings in the 70s, 80s, and 90s to emphasize physical presence and secret-keeping.
- Genre-Bending Smut: The merging of traditional “romance” tropes with hard-hitting political or business thrillers.
For more insights into the evolution of streaming content, check out our deep dive into the psychology of binge-watching or explore the Variety archives on the shifting demographics of prestige TV.
Frequently Asked Questions
What is a ‘bonkbuster’ novel?
A bonkbuster is a commercial novel that features a mix of upper-class settings, high drama, and explicit romantic or sexual content, aimed at a wide audience.
Why is 1980s nostalgia trending in TV?
The 80s offer a visually striking aesthetic and a social climate of excess and corporate ambition that contrasts sharply with today’s digital, cautious environment.
Can Disney+ really host ‘adult’ content?
Yes. While the brand is family-oriented, Disney+ has expanded its library to include more mature themes and ratings to attract a broader adult demographic and compete with other streaming giants.
What do you think? Is the return of the “bonkbuster” a sign of better storytelling, or are we just nostalgic for the excess of the 80s? Let us know in the comments below, or subscribe to our newsletter for more industry breakdowns!
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