Utah HC strikes out on initial trademark applications for all team name finalists, including Yeti
Trademark Hurdles in the World of Sports The journey to naming a sports team is fraught with trademark obstacles, a common challenge highlighted by the recent experiences of the Utah Hockey Club. The club’s struggle to secure trademarks for its potential team names—Yeti, Blizzard, Outlaws, Mammoth, Venom, and HC—underscores a broader trend in sports branding. … Read more