U.S.-Canada 4 Nations Face-Off final draws 9.3 million viewers, most-watched NHL-sanctioned game in decades
The Evolution of Hockey Viewership: Lessons from the 4 Nations Face-Off The recent 4 Nations Face-Off in Boston, featuring Canada and the United States in a gripping battle topped by Connor McDavid’s overtime heroics, has set a new standard for hockey viewership in North America. This event highlighted a significant surge in audience engagement, drawing … Read more