Two Roosters, a Raleigh-based ice cream shop, is reviving its “Stanley Cup Fill Up” promotion to celebrate the Carolina Hurricanes’ appearance in the Stanley Cup Final. Customers can bring a 30oz or 40oz wide-mouthed tumbler to any of the shop’s six Triangle locations to be filled with four scoops of ice cream for $13, according to the company.
How the “Stanley Cup Fill Up” Works
The promotion is designed for hockey fans looking to commemorate the Hurricanes’ playoff run. According to Two Roosters, the offer is valid for one fill-up per customer. Participants must bring their own clean 30oz or 40oz wide-mouthed tumbler of any brand. The shop will provide four scoops of ice cream per container at a flat rate of $13. This initiative is available at all six of the company’s locations throughout the Triangle area.
Why Local Businesses Align With Playoff Runs
Major sporting events like the Stanley Cup Final often serve as a catalyst for local marketing efforts. Two Roosters stated on Instagram that they are “as excited as you are” regarding the Hurricanes’ current performance. By tying a specific product—the “Stanley Cup Fill Up”—to the team’s progress, the business creates a tangible connection between the community’s sports enthusiasm and their retail operations. This strategy leverages the high visibility of a championship series to drive foot traffic to multiple locations simultaneously.
The Evolution of Sports-Themed Promotions
The use of branded tumblers in retail promotions reflects a broader trend of utilizing reusable drinkware as a centerpiece for consumer engagement. While the “Stanley Cup” terminology is synonymous with the NHL championship trophy, the physical tumblers themselves have become cultural staples. By inviting fans to bring their own containers, Two Roosters bridges the gap between the popular beverage trend and the local hockey season. This is a recurring promotion for the shop, which has brought the event back specifically to mirror the Hurricanes’ current playoff timeline.
Did You Know?
Two Roosters operates six distinct locations across the Raleigh and Triangle area, making it a significant local chain for ice cream enthusiasts and sports fans alike.
Frequently Asked Questions
- Can I use any brand of tumbler? Yes, the promotion allows for any brand of 30oz or 40oz wide-mouthed tumbler.
- How many scoops are included? Each eligible tumbler will be filled with four scoops of ice cream.
- Is there a limit to how many times I can participate? The promotion is limited to one fill-up per customer.
- Where can I find these locations? The promotion is active at all six Two Roosters shops located throughout the Triangle.
Are you heading to the game or watching from home? Let us know in the comments how you are celebrating the Hurricanes’ run this season, or explore our other local business features to see what else is happening in the Triangle.