Thailand’s Growing Tourism Tension: Why Foreign Visitors and Expats Are Facing Higher Fees in Bangkok, Ayutthaya, and Beyond—Everything You Should Know About the Impact on Your Trip

Thailand’s Tourism Crossroads: Navigating Dual Pricing and a Shifting Landscape

Thailand’s enduring appeal as a Southeast Asian travel hotspot is facing a complex challenge: dual pricing. This practice, where foreign visitors are charged higher fees than Thai citizens for entry to cultural sites, is sparking debate and potentially impacting the nation’s tourism numbers. Whereas not unique globally, its application in Thailand is drawing scrutiny and raising questions about fairness and transparency.

The Decline in Tourist Arrivals and the Role of Pricing

In 2025, Thailand saw a 7.23% decrease in foreign visitors, with 32.9 million arrivals. Experts suggest that perceptions of unfair treatment, particularly concerning dual pricing, contributed to this decline. This impacts not only tourists but also expatriates who, despite contributing to the Thai economy, often face the same higher prices.

Understanding Dual Pricing: A Common, Yet Contentious Practice

Dual pricing involves charging different rates based on nationality, typically with foreigners paying more. This is seen in some countries like India and Jordan, but its implementation in Thailand, particularly at sites like Wat Arun and temples in Ayutthaya, has generated frustration. While some tourists accept the higher fees, others perceive them as inequitable.

Transparency and Trust: The Missing Pieces

A key concern is the lack of transparency surrounding how revenue from these higher fees is used. Tourists and residents alike express a desire to understand how the funds contribute to the maintenance and preservation of historical sites. Clear communication about improvements to facilities, restroom cleanliness, or tourist information could potentially alleviate some of the discontent.

Competition Heats Up: Thailand’s Regional Challenges

Thailand is facing increased competition from neighboring countries like Vietnam, Malaysia, and Indonesia, which offer similar attractions at more competitive prices. Vietnam, in particular, is gaining traction with budget-conscious travelers by offering uniform entry fees for all visitors. This shift in the regional landscape puts pressure on Thailand to re-evaluate its pricing strategies.

Practical Tips for Travelers and Expats

1. Research Fees in Advance: Before visiting attractions, check the entry fees for both foreigners and locals.
2. Explore Alternative Sites: Consider visiting lesser-known attractions that may offer lower prices or free admission.
3. Seek Discounts: Look for group discounts or off-peak rates.
4. Utilize Ride-Hailing Apps: Utilize apps like Grab for transparent and fixed-price transportation in Bangkok and other cities.

The Future of Thai Tourism: Adapting to a Modern Era

Thailand’s tourism industry must strike a balance between generating revenue and maintaining its appeal to international visitors. Implementing more transparent pricing, offering clear benefits for tourists and expats, and improving the overall tourist experience are crucial steps. The introduction of QR codes for taxis to ensure pricing transparency is a positive step, but further action is needed.

Will Thailand Embrace Inclusive Pricing?

As tourism remains vital to Thailand’s economy, a collaborative effort between stakeholders is essential. Fair treatment in pricing would foster a more harmonious experience for tourists, expats, and locals alike. Addressing the dual pricing dilemma presents both a challenge and an opportunity for growth, potentially solidifying Thailand’s position as a leading destination in Southeast Asia.