Looksmaxxing is an online trend where young men use extreme, often physically dangerous methods to alter their appearance in pursuit of an ideal aesthetic. Driven by social media algorithms, the movement includes practices like “bone smashing”—repeatedly striking facial bones with a hammer—and extreme dietary restrictions, which medical professionals warn can cause permanent physical damage.
What is the “looksmaxxing” trend?
The looksmaxxing movement encourages young men to maximize their physical attractiveness through a spectrum of methods. According to 1News, these range from standard grooming and fitness advice to highly controversial and physically harmful practices. A 17-year-old Wellington student, whose identity is protected, described using a hammer to strike his jaw, chin, and the bones beneath his eyes to make his face appear more “chiselled.”
The teenager’s routine began with simple habits like using facial cleanser and going to the gym before escalating to daily “bone smashing” and strict sodium restriction to achieve “hollowed cheeks.”
Why are young men turning to these extremes?
Mental health experts suggest that the rise of this trend is closely linked to how social media algorithms target vulnerable users. Krista Fisher, a psychologist with the Movember Institute of Men’s Health in Melbourne, notes that online communities often “weaponise” existing insecurities. Research conducted by Fisher’s team indicates that young men aged 16 to 17 do not necessarily search for this content; instead, the TikTok algorithm pushes it to them uninvited.
The Wellington teenager reported that his involvement began after feeling rejected by girls on social media. “I would just get unadded, and it does make you feel bad about yourself,” he said. He noted that these digital interactions fundamentally altered his self-perception.
How should parents and educators respond?
Experts warn against dismissing these trends as a “freak show,” as such judgment can alienate young people. Kris Taylor, an academic researcher and counsellor, emphasizes that these messages resonate deeply with the anxieties of teenagers. Taylor suggests that parents should approach the topic with curiosity rather than criticism, putting themselves in the shoes of a 15-year-old constantly told that specific facial features are essential for social validation.
Fisher adds that there is a broader systemic responsibility. She advocates for better school curriculums that address online safety and calls for stronger regulation of tech companies to ensure that the products they profit from do not harm young users.
Frequently Asked Questions
- Is “bone smashing” medically safe? No. Doctors warn that the practice is based on pseudoscience and can lead to severe and permanent physical damage.
- Do young men actively search for this content? Not always. According to research from the Movember Institute of Men’s Health, social media algorithms often feed this content to young users without them seeking it out.
- What is the recommended approach for parents? Experts like Kris Taylor recommend staying calm and curious, focusing on understanding the pressures their children face rather than reacting with immediate criticism.
Stay Informed
The digital landscape is changing rapidly, and understanding how these algorithms affect youth mental health is critical. If you or someone you know is struggling, seek support from local health professionals. Subscribe to our weekly newsletter for more insights on digital culture and wellbeing.
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