‘The Devil Wears Prada 2’: Meryl Streep explains how Miranda Priestly would navigate social media

The Death of the Monolith: From Editors-in-Chief to Cultural Curators

For decades, the fashion and media industries were governed by the “monolith”—a single, powerful editor-in-chief who decided what was “in” and what was “out.” As we observe reflected in the return of iconic characters like Miranda Priestly in The Devil Wears Prada 2, the role of the tastemaker is undergoing a radical transformation.

The modern tastemaker is no longer just a gatekeeper but a curator. In the past, influence flowed from the top down. Today, It’s a decentralized network where cultural currency is traded in real-time across digital platforms. The power has shifted from the person who owns the printing press to the person who can synthesize trends and point the public in a fresh direction.

Meryl Streep highlighted this shift when discussing Miranda Priestly’s approach to the modern era, noting that a figure like Miranda is a “curator of culture, pointing people in a certain direction.” This mirrors a broader industry trend where luxury brands are moving away from rigid seasonal dictates and toward “community-led” curation.

Digital Personas and the Art of the “Curated” Life

One of the most intriguing discussions surrounding the modern evolution of media is how high-profile figures manage their digital presence. The conversation between the cast of The Devil Wears Prada 2 regarding “finstas” (fake Instagram accounts) touches on a very real industry strategy: the separation of the public brand from the private persona.

For the modern elite, authenticity is the new currency, but it is often a carefully manufactured authenticity. We are seeing a rise in “ghost-curation,” where assistants and digital strategists manage the “raw” and “unfiltered” looks of celebrities to maintain a sense of relatability while protecting the core brand.

As Streep suggested, a modern-day Miranda wouldn’t necessarily manage her own accounts; she would have “several assistants following people for her.” This professionalization of the personal brand is now standard practice for CEOs and creative directors who must remain visible but untouchable.

Explore more on this trend in our guide to modern digital branding strategies.

Why Human Creativity Remains the Ultimate Luxury

As digital content becomes more automated and saturated, there is a growing counter-movement that prizes “human creativity” above all else. This is the “cool new sound” that Anne Hathaway referred to when discussing the return of the Prada universe.

In an era of rapid-fire content production, the industry is seeing a return to “slow media”—long-form journalism, artisanal craftsmanship, and deeply considered art. The value is no longer in the speed of delivery, but in the depth of the insight. When the cast spoke of the “love of human creativity” and “great writing and art,” they were identifying the only thing that cannot be replicated by a template.

For legacy brands, the path forward isn’t to compete with the speed of the internet, but to double down on the prestige of human curation. This is why we see a resurgence in limited-edition physical prints and exclusive, members-only salons.

Legacy Media’s Pivot: Beyond the Printed Page

The tension between print and digital is not a battle for survival, but an evolution of form. The “boundary-pushing” mentioned by Hathaway suggests that the future of media is hybrid. The most successful publications are those that treat the print edition as a luxury collectible while using digital platforms for engagement and discovery.

We are moving toward a “tiered” media landscape:

• The Discovery Layer: Short-form video and social feeds (The “finsta” and the feed).
• The Engagement Layer: Newsletters and community forums.
• The Prestige Layer: High-concept print and immersive physical experiences.

This structure allows a brand to maintain the “warm hug” of nostalgia—or as Hathaway puts it, “a warm hug in stiletto shoes”—while remaining functionally relevant in a fast-paced market.

For a deeper dive into this evolution, see the latest reports on global fashion media trends.

Frequently Asked Questions

How is the role of the fashion editor changing?
Editors are shifting from being sole decision-makers to becoming cultural curators who synthesize trends from a wider, more diverse array of sources.

Is print media actually dying?
Print is not dying, but its purpose is changing. It is transitioning from a primary news source to a luxury product and a symbol of prestige.

What is “ghost-curation” in social media?
It is the practice of having a team of professionals manage a public figure’s social media to create a curated version of “authenticity.”