The Tension Between DIY Ethics and Algorithmic Efficiency
For decades, the self-published zine has served as the heartbeat of cultural revolutions. From the raw energy of the riot grrrl punk movement to the vital voices of Black feminism and queer activism, zines like Sniffin’ Glue and Sweet-Thang proved that you didn’t necessitate a corporate publisher to change the world—just a photocopier and a point of view.
Even though, the underground publishing world is currently experiencing its own “Dylan-goes-electric” moment. The arrival of artificial intelligence is forcing a confrontation between the traditional “handmade and scrappy” ethos of zine culture and the streamlined efficiency of generative AI.

For many, the appeal of the zine lies in its imperfection. As Rachel Goldfinger, a Philadelphia-based illustrator and video editor, suggests, the use of AI in a medium defined by its DIY nature often feels contradictory. The risk is not just aesthetic, but cognitive; Goldfinger argues that AI may be eliminating the ability for creators to think critically for themselves.
The Rise of the “Anti-AI” Zine Movement
As AI becomes more integrated into professional creative workflows, a counter-culture is emerging within the zine community. Rather than simply ignoring the technology, some artists are using the zine format to launch a formal protest against automation.
Maddie Marshall, a Melbourne-based illustrator, spent a full year crafting a 92-page zine specifically opposing AI technology. Her perform, sold on Etsy, was born from the professional pressure to adopt AI in her daily work, transforming her zine into a vehicle for questioning why these technologies are being pushed so aggressively on creators.
Similarly, Rachel Goldfinger produced I Should Be Allowed To Think—a title inspired by the band They Might Be Giants. For Goldfinger, the act of making a zine by hand is a political choice. By refusing to expedite the process, she preserves the creative principles that AI threatens to erase, particularly as the technology makes it increasingly difficult for human artists to secure traditional employment.
Hybrid Creativity: AI as a Tool, Not the Artist
While the “purist” camp views AI as an enemy, another group of creators is experimenting with a hybrid approach. These artists view AI not as a replacement for artistry, but as a “democratising software” that can handle the technical heavy lifting.
For example, product designer Jesse Pimenta and writer Cheyce Batchelor utilized Figma’s AI tools to produce a 97-page 90s-inspired zine. They found that the technology allowed them to reorder elements and manage layouts without consuming excessive “mental bandwidth,” leaving more room for the conceptual side of the project.
Other creators are using AI to bridge the gap between analogue content and digital distribution. IT engineer Steve Simkins used ChatGPT to help code the HTML for an online photo zine, allowing him to build a hosting site for his own original content. This suggests a future where AI manages the “plumbing” of publishing—coding and layout—while the human creator retains control over the actual art.
The Future of Underground Publishing: Human-Centricity
Can AI and zine-making truly coexist? Ione Gamble, founder of the feminist zine Polyester, suggests that coexistence is inevitable because the technology exists, though it may never be entirely harmonious.
The future of the medium likely splits into two distinct paths:
- The Hyper-Analogue: A surge in demand for physical, hand-collaged zines as a luxury “human-made” alternative to digital content.
- The AI-Experimental: Zines that use AI knowingly to make a point about the technology’s limitations or to push the boundaries of digital design.
the market may remain open to both. Jeremy Leslie, founder of MagCulture, indicates that the primary metric for success remains the same regardless of the tools used: is the zine interesting, innovative, and engaging? If a work is intriguing in its own right, the method of production becomes secondary to the impact of the content.
For more on the intersection of technology and art, explore our guide on the evolution of DIY culture or check out our analysis of modern independent publishing trends.
Frequently Asked Questions
Does using AI make a zine “not a zine”?
Traditionally, zines are defined by their DIY, handmade nature. While some purists argue AI ruins the point of the medium, others see it as just another tool for self-publishing, similar to how the photocopier once revolutionized the format.
Why are some artists making “anti-AI” zines?
Many artists feel that AI threatens their livelihoods and eliminates the critical thinking required for true creativity. Anti-AI zines serve as both a protest and a way to spread awareness about the impact of automation on the arts.
Can AI help beginners start a zine?
Yes. AI can be used as a “democratising” tool to help those without technical skills handle layout design or website coding, allowing them to share their primary art with a wider audience.
Join the Conversation
Do you believe AI has a place in the DIY world, or does it strip the soul away from underground art? We want to hear from you.
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