Grammy-winning artist Tyla has officially joined the Bratz Celebrity Collector lineup, with a new doll modeled after her 2024 Met Gala appearance. The release, scheduled for July 2026, coincides with the launch of her sophomore album, A*POP. Fans can purchase the doll at a pop-up event in New York or via the official Bratz website.
Tyla’s Met Gala Look Transformed into a Collector’s Item
The Bratz x Tyla doll features the singer’s iconic braided bob, metallic green eyeshadow, and a signature glossy plum lip. According to the brand, the design focuses on replicating her real-world fashion, specifically the sculptural Balmain “Sands of Time” gown she wore to the 2024 Met Gala. The doll includes a miniature version of her hourglass purse and a secondary performance outfit consisting of a sequinned miniskirt, a tie-front crop top, and a gold chain belt featuring a Bratz charm.
Did you know? While there was a Bratz character named “Tyla” released in 2010 as part of the brand’s 10th-anniversary collection, the company confirmed she has no connection to the South African singer.
Launch Details and Collector Availability
The collaboration will debut on July 24, 2026, at an FAO Schwarz pop-up shop located on Rockefeller Plaza in New York. The first 100 customers to purchase the doll on-site will gain entry to a meet-and-greet and signing session with Tyla. General retail sales begin on Bratz.com on July 27, 2026, at 8am PT (5pm SA time). The doll is priced at $75 (approximately R1 236).
The Evolution of Celebrity Toy Collaborations
Tyla’s inclusion in the Celebrity Collector series follows previous partnerships with figures like Kylie Jenner and Karol G. This strategy aligns with Bratz’s 25th-anniversary celebrations, which have heavily emphasized Y2K nostalgia and high-profile pop culture crossovers. By integrating real-world accessories—such as the doll’s miniature vinyl record, award trophies, and a pet tiger on a chain leash—the brand aims to appeal to both adult collectors and fans of the artist’s public persona.
Pro Tip: For international collectors, keep an eye on Bratz’s official social media channels for updates on global shipping, as wider retail availability is expected to roll out after the initial online drop.
Frequently Asked Questions
Is the Tyla Bratz doll currently available for purchase?
No, the doll is scheduled for release on July 24, 2026, in New York and July 27, 2026, on the official Bratz website.
Does the doll come with accessories?
Yes, the set includes two award trophies, a mini vinyl of her TYLA album, a mock magazine cover, a microphone, a doll stand, and a pet tiger.
Will the doll be sold in South Africa?
At the time of writing, there has been no official announcement regarding specific retail availability within South Africa.
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