WNBA’s Golden State Valkyries Score Big with Expanded Local Broadcasts
Bay Area basketball fans are in for a treat this season. The Golden State Valkyries will have 26 of their 44 games broadcast locally on KPIX (channel 5) and KPIX+ (channel 44, cable 12) through a deal with CBS Bay Area, alongside an additional four games available over-the-air on ABC and NBC. This increased accessibility marks a significant shift in how WNBA games reach audiences, and could signal a broader trend in women’s sports broadcasting.
From Limited Access to Primetime Visibility
The Valkyries’ expanded broadcast schedule stands in stark contrast to the access afforded to other local sports teams. Last season, only 13 Golden State Warriors games were available without a paid subscription. This difference highlights a deliberate strategy to maximize viewership for the relatively recent franchise and capitalize on its early success. The team sold out all 22 regular-season games in its inaugural season, averaging a league-leading 18,064 fans per game.
The Rising Tide of Women’s Sports
The Valkyries’ broadcast deal isn’t happening in a vacuum. It’s part of a larger trend of growing investment in and visibility for women’s sports. Increased media coverage, coupled with rising attendance figures, demonstrates a clear demand from fans. This demand is prompting networks to re-evaluate their coverage strategies and prioritize women’s leagues.
This shift is driven by several factors. Firstly, the quality of play in women’s sports is consistently high, attracting a dedicated and growing fanbase. Secondly, the stories of the athletes themselves – their dedication, resilience, and community involvement – resonate deeply with audiences. Finally, a growing awareness of gender equity in sports is pushing for more equitable media representation.
Beyond Broadcast: The Multi-Platform Approach
Although expanded local broadcasts are crucial, the Valkyries’ success likewise relies on a multi-platform approach. The team’s complete broadcast schedule is readily available online, and the CBS Bay Area partnership extends beyond television to include digital content and social media engagement. This integrated strategy ensures fans can connect with the team regardless of their preferred platform.
The broadcast team itself reflects this commitment to quality and engagement. Jordan Kent will handle play-by-play, with Morgan Ragan providing color commentary. Kerith Burke will host pre- and post-game shows alongside analyst Zena Keita, and Matt Lively will contribute courtside reporting.
What Does This Signify for the Future?
The Valkyries’ model could become a blueprint for other WNBA teams and women’s sports leagues. Increased local broadcasts, combined with strategic digital engagement, can build a loyal fanbase and drive revenue. This, in turn, can attract further investment and elevate the profile of women’s sports on a national scale.
The success of the Valkyries also demonstrates the potential for free, over-the-air television to reach a wider audience. In an era of fragmented media consumption, offering games on accessible channels can be a powerful way to attract new fans and grow the league’s reach.
FAQ
Q: Where can I watch Golden State Valkyries games?
A: 26 games will be broadcast on KPIX (channel 5) and KPIX+ (channel 44, cable 12) in the Bay Area. Four additional games will air on ABC and NBC.
Q: Is a subscription required to watch Valkyries games?
A: Not for the majority of games. The local broadcasts on KPIX and KPIX+ are available over-the-air and on cable without a subscription. Games on ABC and NBC are also accessible with an antenna.
Q: Who is the broadcast team for the Golden State Valkyries?
A: Jordan Kent (play-by-play), Morgan Ragan (color analyst), Kerith Burke (pre/post-game host), Zena Keita (analyst), and Matt Lively (courtside host).
Did you know? The Golden State Valkyries set a new WNBA record for highest average attendance in their inaugural season.
Pro Tip: Check the Valkyries’ broadcast schedule for specific game times and channels.
Stay updated on all things Valkyries by visiting their official website and following them on social media. What are your thoughts on the expanded broadcast schedule? Share your comments below!
