Webtoon Productions has partnered with French animation studio OuiDo! Productions to develop an animated series based on Emma Krogell’s webcomic Lumine. The announcement, set to debut during the Annecy Festival Mifa market in France, follows the original series’ achievement of over 550 million views on the Webtoon platform.
What are the details of the Lumine animation project?
The adaptation will feature a fantasy world where weredogs, witches, and humans live side by side. According to a logline released by Webtoon Productions and OuiDo! on Monday, the story centers on Lumine, a “down-on-his-luck weredog,” and Kody, an “antisocial witch boy.”
The plot involves Lumine stumbling into a family with deep secrets, while Kody deals with mysterious shadows and complicated motivations. Webtoon Productions President David Madden stated the story focuses on “belonging and found family” through a blend of fantasy, humor, and mystery.
Bryan Q. Miller, the screenwriter behind Smallville and He-Man and the Masters of the Universe, will serve as showrunner and co-writer. He will work alongside OuiDo! Productions CEO Sandrine Nguyen and her Paris-based creative team.
The Lumine webcomic has already been translated into French, Spanish, German, and both traditional and simplified Chinese. It has also been released in four graphic novel volumes by Penguin Random House.
How is Webtoon Entertainment expanding its animation slate?
The partnership with OuiDo! indicates that Webtoon Entertainment is growing its international animation portfolio outside of its existing agreement with Warner Bros. Animation. While Webtoon secured a deal last November to co-produce 10 adaptations with Warner Bros., this new move focuses on direct partnerships with international studios to handle specific high-performing franchises.
Webtoon is currently managing several high-profile animation transitions. These include:
- Lore Olympus: An adaptation in development with Prime Video and The Jim Henson Company.
- Apocalyptic Horseplay: Being adapted by Workaholics co-creator Dominic Russo.
- Gosu: A collaboration involving Toei Animation and Studio Mir.
- Eleceed: An adaptation with DandeLion Animation Studio.
This strategy suggests a shift toward a decentralized production model, where Webtoon utilizes specialized studios across different regions—such as France, Japan, and the U.S.—to tailor adaptations to global audiences.
Who is OuiDo! Productions?
Founded in 2003 by Sandrine Nguyen and Boris Hertzog, OuiDo! Productions is a Paris-based studio with a history of producing content for Disney Jr., including Magicampers and Mickey Mouse Clubhouse+. The studio also co-produced Alvinnn!!! and The Chipmunks with Bagdasarian Productions.
Following the buyout of the studio from Technicolor Animation Productions in 2025, Nguyen and Hertzog converted the company into a full media group. This new structure covers production, distribution, and licensing, with the Lumine series serving as a primary move into the teen and adult animation market.
Production Comparison: Webtoon’s Animation Partners
| Webtoon IP | Primary Partner | Market Focus |
|---|---|---|
| Lumine | OuiDo! Productions | International/Teen/Adult |
| Lore Olympus | Prime Video / Jim Henson Co. | Global Streaming |
| Gosu | Toei Animation / Studio Mir | Anime-style/Global |
Frequently Asked Questions
Who is the author of the Lumine webcomic?
The original webcomic was created by Emma Krogell.
When will the Lumine series be announced?
The adaptation will be introduced during the Annecy Festival Mifa market in France, which runs from June 23 to June 26.
Who is the showrunner for the animation?
Bryan Q. Miller is serving as the showrunner and co-writer for the series.
Do you think Webtoon’s move into international animation will change how your favorite comics are adapted? Let us know in the comments below or subscribe to our newsletter for more industry updates.
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