The FIM Superbike World Championship (WorldSBK) is expanding its reach through new broadcast partnerships in Portugal and Greece, signaling a growing global interest in the sport.
DAZN will broadcast all 12 rounds of the 2026 campaign in Portugal, including races at the Autódromo Internacional do Algarve in Portimão and the Circuito do Estoril. ANT1+ will become the home of WorldSBK in Greece, offering live and on-demand coverage, with highlights also airing on ANT1 TV.
Expanding WorldSBK’s Global Footprint
These new agreements demonstrate WorldSBK’s commitment to increasing accessibility for fans worldwide. The partnerships will cover not only the premier WorldSBK class but also WorldSSP, the new WorldSPB category, and the FIM Women’s Circuit Racing World Championship (WorldWCR).
Portuguese Interest Soars with Oliveira’s Debut
The Portuguese market is poised for a surge in viewership with Miguel Oliveira, a five-time Grand Prix winner, making his WorldSBK debut with BMW. Oliveira’s first race will be at the season-opening round in Australia. The Portuguese round in Portimão, scheduled for March 27-29, is expected to draw significant local attention.
Strategic Broadcast Partnerships
WorldSBK’s strategy of securing partnerships with established sports broadcasters like DAZN, ANT1+, and Sky Italia (which recently renewed its multi-year agreement) is proving effective. These collaborations provide wider distribution and enhance the viewing experience for fans.
Long-Term Sponsorship Stability
The continued title sponsorship of Motul, extending through 2030, provides financial stability and brand recognition for the championship. This long-term commitment allows WorldSBK to focus on growth and development.
The Rise of Streaming Services in Motorsports
The increasing reliance on streaming services like DAZN highlights a broader trend in motorsports broadcasting. Fans are increasingly opting for on-demand and digital platforms, offering greater flexibility and convenience. This shift requires rights holders to adapt their distribution strategies to meet evolving consumer preferences.
FAQ
- What channels will broadcast WorldSBK in Portugal? DAZN will broadcast all 12 rounds of the 2026 WorldSBK season in Portugal.
- What channels will broadcast WorldSBK in Greece? ANT1+ will broadcast live and on-demand coverage of the WorldSBK season in Greece, with highlights on ANT1 TV.
- Which championships will be broadcast on DAZN in Portugal? DAZN will broadcast WorldSBK, WorldSSP, WorldSPB, and WorldWCR.
- How long is Motul’s title sponsorship agreement with WorldSBK? Motul’s title sponsorship will run through the end of the 2026 campaign, with associated sponsorship continuing through 2030.
The season-opening Australian round will be available for free on ANT1+.
