Benji Smith Builds Tauranga Real Estate Marketing Business

Building Elevate Content From a Camera and Zero Clients

Smith launched the venture immediately after finishing his Year 12 exams at Tauranga Boys’ College. Armed with approximately $2000 spent on a camera, lens, and camera stabiliser—and a bank account showing $6—he began cold-calling local real estate agents. He offered free content shoots to build a portfolio and establish industry relationships from scratch. Harcourts real estate agent Kylee Anderson said she approached Smith after seeing his video work on other agents’ properties, including a high-end Nautilus apartment sale. Priority One chief executive Dave Courtney noted that accessible technology and social media have lowered barriers for young founders testing new commercial concepts.

From Bedroom Startups to AI Systems and Staff

The operation recently outgrew Smith’s family home, moving into a commercial office space in Tauranga. The team now includes a paid 18-year-old editor alongside two additional teenagers working through a contractor arrangement and work experience. Beyond standard property video production, the agency is developing artificial intelligence systems for external businesses, which Smith identified as the firm’s primary growth vertical. Tom Collin, head of future pathways at Tauranga Boys’ College, taught Smith in a Gateway class designed to transition students into employment through financial literacy and job-search training. Collin recalled that Smith regularly took client calls during lessons or left campus to meet prospective accounts.

Frequently Asked Questions

What services does Elevate Content provide?

The agency produces video and social media marketing content for real estate agents and businesses, alongside developing artificial intelligence systems for commercial clients.

How did Benji Smith start his business?

Smith started by taking photographs of rugby teams and school events, then cold-called real estate agents in Tauranga after his Year 12 exams, offering free content shoots to build a client base and portfolio.

What role did Tauranga Boys’ College play?

Smith attended the school’s Gateway programme, which focuses on workplace readiness, financial literacy, and career pathways for senior students.

Alternative Career Pathways Gaining Traction

Dave Courtney observed that modern young professionals frequently combine formal study, employment, side projects, and independent ventures rather than following linear career paths. Smith stated he deliberately bypassed university because he wanted to avoid a clear career path without a proven business track record. He frequently worked up to 100 hours a week during the company’s foundational months, spending roughly a year and a half without regular social contact to establish the enterprise.