Actor and filmmaker Danny McBride will write and direct a new G.I. Joe feature film for Paramount, marking his directorial debut of a feature film. According to reports from The Wrap, the project is the franchise’s first installment under Paramount Skydance following the 2025 merger between Skydance Media and Paramount Global, with McBride confirmed to lead the production after previously serving as a writer and executive producer on the rebooted Halloween trilogy.
Danny McBride’s Directorial Shift
Known for his work in front of the camera in The Righteous Gemstones and Eastbound and Down, McBride is expanding his behind-the-scenes portfolio. While he has directed various television episodes, the upcoming G.I. Joe project represents his debut as a feature film director. McBride co-founded the production company Rough House Pictures alongside David Gordon Green and Jody Hill, which moved its base of operations from Los Angeles to Charleston, South Carolina, in 2017.
Did you know?
Danny McBride is a lifelong fan of the franchise. On the Happy Sad Confused podcast, he noted that he preferred G.I. Joe toys and comics to Star Wars growing up and still retains his collection.
The Financial Stakes for Paramount
Paramount is re-attempting the G.I. Joe property following the lackluster run of Snake Eyes in 2021. A comparison of historical box office data shows the varying success of the live-action franchise:
- G.I. Joe: The Rise of the Cobra (2009): Directed by Stephen Sommers, this installment earned $302 million globally.
- Snake Eyes (2021): Starring Henry Golding, this film grossed approximately $40 million worldwide against a reported production budget of $88 million.
The new film, which is expected to begin filming in 2027, will focus on the character Duke and the conflict in the fictional town of Springfield, a key location associated with the villainous Cobra organization.
Casting and Creative Direction
McBride aims to leverage his professional network for the upcoming film. According to MSN, the filmmaker is looking to tap into his existing circle of actor friends to fill out the cast. His experience as a writer—including his recent success as a New York Times bestselling author for Thrilling Tales of Modern Men and his Writers Guild Award win—suggests a focus on character-driven narratives within the established Hasbro brand.
When tracking franchise reboots, look at the director’s history with established intellectual property.
Frequently Asked Questions
Who is directing the next G.I. Joe movie?
Danny McBride is set to write and direct the upcoming film for Paramount.
When does production begin?
Filming for the new G.I. Joe installment is scheduled to start in 2027.
What is the plot of the new film?
The story will center on the character Duke and the conflict involving the villainous Cobra organization in the town of Springfield.
What are your expectations for a G.I. Joe reboot under Danny McBride’s direction? Share your thoughts in the comments below or subscribe to our newsletter for more industry updates.
Worth a look