The Evolution of Curated Influence: Understanding Modern Propaganda
Modern influence operations have shifted from blunt messaging to sophisticated, curated experiences. As highlighted in the recent ISS (Kapo) annual report, there is a growing trend of using “curated and polished” visits to reshape perceptions of foreign powers, specifically regarding China’s activities in Estonia.
These initiatives often masquerade as cultural cooperation or professional development, targeting specific cohorts of society to create a favorable narrative from the inside out.
Strategic Targeting of Media and PR Figures
A key trend in these influence activities is the targeting of “media figures” and public relations professionals. Rather than focusing solely on high-ranking politicians, these operations engage those who control the narrative.
A recent example involved a trip organized by a foreign relations firm in Jiangsu province. Attendees included journalist Askur Alas from Harju Elu, Galina Streltsova from MK Estonia, and Oliver Lomp and Siim Nikopensius, owners of the creative agency Sweep.
By engaging journalists and PR specialists, these programs aim to secure organic, positive coverage that feels authentic to the local audience, rather than appearing as state-sponsored advertising.
Expanding the Toolkit: From LinkedIn to Local Government
The methods used to establish these connections are becoming increasingly diversified. Influence activities are no longer limited to official diplomatic channels; they now leverage digital platforms and local partnerships.
- Professional Networking: LinkedIn is actively used as a method of contact to identify and recruit influential individuals.
- Local Integration: Cultural outreach is often funneled through embassies and organized in collaboration with local governments.
- Financial Incentives: The ISS notes that local media and PR firms are sometimes paid to broker these critical links between foreign interests and domestic elites.
The Focus: Science, Tech, and Security
Influence operations are not random; they are strategically aligned with sectors of high importance. The current focus heavily emphasizes science, technology, and security.
By building bridges in these technical fields, foreign actors can gain access to expertise, foster dependencies, and influence the policy landscape under the guise of academic or technical cooperation.
Deflecting Global Narratives
The ultimate goal of these “curated experiences” is often narrative management. By providing a polished version of reality, these trips attempt to deflect attention from systemic issues that generate negative press.
According to the ISS, these efforts are designed to mask concerns regarding:
- Human rights abuses.
- Unfair economic practices.
- Growing support for Russia in the war against Ukraine.
By creating a positive personal connection with visitors, the organizers hope to neutralize criticism and create a buffer of sympathetic voices within the host country.
Frequently Asked Questions
Who organized the recent Estonian media visit to China?
The visit was organized at the invitation of a foreign relations firm located in Jiangsu province.
Which Estonian media figures were involved?
The trip included Askur Alas (Harju Elu), Galina Streltsova (MK Estonia), and Oliver Lomp and Siim Nikopensius (Sweep agency).
What is the primary goal of these curated visits?
The goal is to expand influence activities and deflect attention from human rights abuses, unfair economic practices, and geopolitical alignments, such as support for Russia in the war against Ukraine.
How are these individuals contacted?
Common methods include embassy outreach, collaborations with local governments, and the use of professional networking sites like LinkedIn.
What are your thoughts on the intersection of professional networking and foreign influence? Should journalists be more transparent about the funding of their international trips? Let us know in the comments below or subscribe to our newsletter for more deep dives into media integrity.
