Everlast Gyms is set to open its first Irish location on Dublin’s Henry Street on July 25, 2026. The 25,000-square-foot facility will be housed within a new three-story, 85,000-square-foot flagship complex that also features a Sports Direct retail space. According to Managing Director Dan Summerson, the expansion marks the brand’s first site outside of the United Kingdom.
What features are included in the new Dublin facility?
The gym occupies the third floor of the former Debenhams building, offering a range of specialized fitness infrastructure. According to company specifications, the site includes a dedicated reformer pilates studio equipped with 16 Allegro 2 reformer beds. For recovery, the gym features three Brass Monkey ice baths and a herbal sauna.
The location also serves as Ireland’s first official HYROX Performance Centre (HPC). This area includes race-day equipment, performance turf, and specific training programs designed to simulate competition conditions. Members will have access to ‘Nike Grind’ equipment, which utilizes upcycled materials from the shoe manufacturing process, alongside signature training concepts such as HUSTLE and the Everlast Lifting Club.
The building housing the new flagship store has a long retail history in Dublin, having operated as Roches Stores before transitioning to a Debenhams department store in 2006.
How does the new site integrate retail and fitness?
The development utilizes a total of 85,000 square feet across three levels. The first two floors are dedicated to a 60,000-square-foot Sports Direct retail experience. To support member nutrition, the facility includes a Myprotein Kitchen café, lounge, and co-working space, providing smoothies and expert-led nutritional options.
This integrated model follows a similar strategy implemented in the UK market last year. “Following the successful launch of an integrated Sports Direct and Everlast Gyms in the UK last year, we can’t wait to bring this holistic offering to Ireland,” said Dan Summerson.
What events are scheduled for the opening weekend?
To mark the launch on July 25, 2026, the company is hosting interactive sessions with global partners including adidas, New Balance, and PUMA. The schedule includes a HYROX masterclass led by Faisal Abdalla, the brand’s Head of HPCs, beginning at 9:00 AM.
Additional events include:
- A boxing masterclass and Q&A session with Irish boxer Adam Olaniyan.
- A HUSTLE class powered by Nike Strength.
- Community run clubs and limited-edition smoothie giveaways.
If you are planning to attend the opening day masterclasses, ensure you check the official registration links provided by Everlast Gyms, as spots for these sessions are typically limited.
Frequently Asked Questions
Where is the new Everlast Gym located?
The gym is located on Henry Street, Dublin, occupying the third floor of the building formerly occupied by Debenhams.
When does the facility open to the public?
The doors officially open on Saturday, July 25, 2026.
Does the gym offer recovery services?
Yes, members have access to three Brass Monkey ice baths and a herbal sauna designed for post-training recovery.
Is there a place to eat on-site?
Yes, the facility features a Myprotein Kitchen café that offers smoothies and nutritional snacks.
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