El Segundo-based EZPZ, a new pizza and soft-serve spot, opened at 321 Main Street, offering a minimalist approach to dining with only two menu items. The venture, led by movie producer Beau Flynn and actor Marley Shelton, aims to differentiate itself through simplicity amid Los Angeles’ crowded pizza scene.
Minimalist Menu Focuses on Core Ingredients
The restaurant’s concept centers on New York-style pizza using California ingredients and organic soft-serve. Pizza dough is made from California-milled organic high-protein flour fermented for 48 hours, with toppings including pesticide-free tomatoes, Wisconsin mozzarella, and Parmigiano Reggiano. Customers can customize pies with options like burrata, vegan cheese, or gluten-free crusts. Dessert includes Straus Family Creamery soft-serve with toppings such as olive oil and white balsamic vinegar.
Founders Leverage Restaurant Experience
Flynn and Shelton, who previously invested in concepts like Dave’s Hot Chicken and La Dolce Vita, describe EZPZ as their first concept built from the ground up. Scott Tremonti, founder of the Urban Oven, partnered on the project. Flynn highlighted the neighborhood’s appeal in a statement, citing regulars like “firefighters” and “local workers” who plan to visit daily.
Design Reflects Local Identity
The shop’s interior features murals with slogans like “Trust the Crust” and artwork referencing A Tribe Called Quest’s “I Left My Wallet in El Segundo.” A gallery celebrates South Bay surf culture, LAX, lowriders, and Kobe Bryant, aligning with the location’s community ethos.
What’s Next for EZPZ?
Frequently Asked Questions
What menu items does EZPZ offer? The restaurant serves New York-style pizza and organic soft-serve, with customizable toppings and gluten-free options.
Who are the founders of EZPZ? The venture is led by movie producer Beau Flynn, actor Marley Shelton, and Scott Tremonti, founder of the Urban Oven.
What design elements are featured in the restaurant? The space includes murals with slogans like “Trust the Crust,” artwork referencing A Tribe Called Quest, and a gallery celebrating South Bay culture.
How might EZPZ’s focus on simplicity impact its competition in Los Angeles’ pizza scene?
Worth a look