Alice Bayley and Sione Teu took over the Four Square store in Ōtaika in September 2024, aiming to revitalize the business and engage the local community. Since their arrival, the pair has expanded the staff from five to more than a dozen employees and introduced new community-focused initiatives, including hot meal services and school attendance incentives, to improve the store’s role in the area.
Operational Changes and Community Growth
The couple, both in their early 30s, transitioned into retail from backgrounds in commercial banking and accounting. Upon taking over the store, which Bayley described as “pretty run down,” they committed to long hours, working 12-hour days, seven days a week for the first several months. Their efforts included physical renovations such as polishing floors, installing new shelving, and updating the checkout systems.
Beyond store operations, Bayley and Teu have focused on digital engagement, utilizing platforms like TikTok, Instagram, and Facebook to reach nearly 7,000 followers. They have also integrated local products, selling fresh fruit sourced directly from Bayley’s parents’ orchard in Hawke’s Bay.
Did You Know?
The owners’ partnership with Manaia View School has seen a reported 30% increase in student attendance, as the store provides monthly vouchers to classrooms for students who achieve 100% attendance.
Social Impact and Local Initiatives
The store’s influence has extended into local social support, including fundraising for the Northland’s Next Generations Boxing Showcase alongside the Whangārei Boxing Gym. The business also serves as a hub for affordable, ready-to-eat meals, featuring items such as butter chicken, creamed pāua, and slow-cooked beef. During the summer, the couple introduced a “Scooptopia dessert parlour” to offer low-cost ice cream.
Future Outlook
As the business continues to operate, the focus remains on maintaining a “vibrant” and safe environment for customers.
Frequently Asked Questions
How has the store changed since September 2024?
The new owners have renovated the store, increased the staff count from five to more than a dozen, and introduced new product lines, including hot meals and fresh fruit from Hawke’s Bay.
What is the purpose of the store’s partnership with Manaia View School?
The store provides monthly vouchers to classrooms to reward students who achieve 100% attendance, a program which has reportedly contributed to a 30% increase in student attendance at the school.
How do the owners manage their business ideas?
Bayley generates the ideas, while Teu manages the execution, including renovations and operational logistics.
What impact do you think small business owners have on community development?
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